Readly ties up with McDonald’s in six-week promotion
Readly, the digital magazine newsstand, is partnering with the fast-food restaurant chain by giving away one-month free-trial subscriptions as part of the annual McDonald’s Monopoly promotion.
This is the 12th consecutive year that McDonald’s has teamed up with Monopoly’s owner Hasbro for a game-themed promotion in the UK. This year’s promotion, which spans the next six weeks from March 22 up to May 2, will be giving away millions of prizes, including four £100,000 cash awards. McDonald’s customers play the game by peeling back the packaging of their meal to reveal Game Pieces to take part in the main competition. There are also Instant Win prizes available to all McDonald’s customers: included in these are up to 1m Readly subscriptions – one-month free-trials. McDonald’s has over 1,200 outlets in the UK and serves 3m customers a day. The annual McDonald’s Monopoly promotion is a proven device in increasing the customer base and rewarding loyalty.
Ranj Begley, Readly UK’s Managing Director, said: “McDonald’s Monopoly is one of the largest and longest-running consumer promotions in the UK - to be part of it is a real coup for us. We are increasing our presence and trying to make the reading of digital magazines a part of the daily life of the mainstream UK consumer. We know many of our subscribers use the Readly service as they are eating and drinking, when they are in “snacking mode. ”So, there is a natural fit between Readly and McDonald’s which goes beyond the simple profile-building benefits of our being associated with one of the world’s biggest brands.”
The deal with McDonald’s is the latest in a series of promotions which has been driving Readly’s subscriber growth: these include TV advertising on Channel 4 and partnership deals with companies such as Vodafone.
All about McDONALD’s MONOPOLY
More details about the McDonald’s Monopoly promotion can be found at https://monopoly.mcdonalds.co.uk/
All about READLY
Readly is a digital service which lets customers have unlimited, “all-you-can-read” access to hundreds of national and international magazines in one app for just £7.99 per month – both streamed and downloaded. Ultra-fast, easy-to-use and convenient – each subscriber can access the inventory on up to 5 devices across the major operating systems – the service has an increasing range of functions, including advanced zoom, bookmark, search and sharing tools. In addition to all the consumer benefits, Ready offers a powerful, risk-free route to market for publishers who can also track how their content is being consumed.
The Readly operation was launched in Sweden in March 2013, but now has offices in the UK, USA and Germany and a rapidly growing user base in more than 50 countries, making it the world’s leading digital platform for reading magazines online. Readly UK started operation in the Spring of 2014 and now deals with 85 UK publishers, promoting 815 UK magazine brands, in addition to a growing inventory of over 1,000 international titles.
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