Readly wins Porter Magazine as its fashion portfolio grows
Readly, the digital magazine newsstand, has added the award-winning global fashion magazine, PORTER, to its portfolio, with immediate effect.
Launched in Spring 2014 and powered by NET-A-PORTER.com, PORTER has become the world's most talked-about fashion magazine, raising the bar in what a magazine can do through beautiful curation, a global point of view, authoritative fashion, innovative shopping technology, an international multilingual concierge service and unrivalled international distribution in 60 countries.
Published bi-monthly, the magazine is available in print, digital edition and as an iphone and ipad app. PORTER recently reported its first official BPA-audited figure of more 170,000 copies per issue – an outstanding 10% year on year growth figure.
Readly is the UK’s leading digital newsstand and has pioneered the all-you-can-read subscription with a monthly fee of £7.99 which gives consumers access to a range of 540 UK magazine brands as well as a growing inventory of international titles.
Over the last two years, PORTER has developed a multi-channel approach to publishing which is truly unique. The deal with Readly adds a new dimension to the magazine brand's innovative digital + print strategy. It also comes at a time when Readly is growing its own presence. Its recent marketing partnership with Vodafone is increasing its footprint among smartphone users and a TV advertising campaign on Channel 4 broke last week and is raising the general consumer profile of the digital newsstand. PORTER will be benefitting from both of these new developments.
Ranj Begley, Readly UK’s Managing Director, said: “We have been putting a lot of effort into building our women’s fashion portfolio - PORTER adds another exciting dimension to that. It is a magazine brand which has carved out a major international presence in just two years. So, PORTER is clearly a key addition to our consumer offer.”
The Readly service launched in the Spring of 2014 with its magazine portfolio initially reflecting the core audience for digital magazines at that time – young, tech-savvy males. Since then, as digital magazine readership has broadened out and moved into the mainstream, Readly’s own magazine inventory has both driven and reflected that shift. Begley: “Our best-seller list is now a real blend of mainstream magazine brands and more specialist titles. That shift has been a major change in our business and represents a real increase in the scope
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