Readly wins redesigned Playboy

The iconic Playboy magazine has joined the digital newsstand, Readly, with immediate effect.

Launched over 60 years ago in 1953, Playboy has completely redesigned and repositioned itself and no longer features nudity on its pages.It is targeting younger readers as it distances itself from the more explicit material now available on the internet.The redesign of the magazine follows on from an overhaul of the Playboy.com website which saw traffic soar and the average age of the user fall from 47 to 30.

The magazine remains committed to its award-winning mix of long-form journalism, interviews, fiction and seductive pictorials shot by some of the world’s most renowned photographers.It also continues to feature its unique blend of tech, cars, style, art, literature and politics.

Readly is the UK’s leading digital newsstand and has pioneered the all-you-can-read subscription with a monthly fee which gives consumers access to a range of 520 UK magazine brands as well as a growing inventory of international titles.In a drive to make a step change in its audience growth, Readly recently cut its UK subscription price from £9.99 to £7.99 per month.

Ranj Begley, Readly UK’s Managing Director, said: “The new Playboy fits perfectly into our expanding range of titles which are carefully curated for our digitally-savvy audience, which has a strong male section to it.Having such an iconic brand, now without nudity, will grow Playboy’s audience and will enhance Readly’s consumer offer.It is an exciting win for us and shows us at the leading edge of magazine market developments.”

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