Škoda turns over a new digital leaf with Readly partnership
Škoda is partnering with Readly digital magazine and newspaper reading app to offer owners free access to the brand’s extensive library of content. The partnership, which gives Škoda owners two months of free reading on the Readly app, is the first of its kind in the automotive market.
The offer will be available to both new Škoda customers and those who have purchased a new model within the last four years. Customers also need a compatible online infotainment system with a display larger than nine inches.
To take advantage of the deal, which gives owners unlimited access to Readly’s library of 7,500 digital magazines and newspapers, owners need to scan a QR code shown in the Offers menu of their vehicle’s infotainment system. Once scanned, owners will use their smartphone or tablet to access a Readly landing page where they can start their free access.
– We are excited by this collaboration which is an innovative way to reach our target audience and collaborate with Škoda, a like-minded family brand. New car owners love to explore their new car console so it's the perfect treat to keep the family happily reading or doing puzzles on an ipad or mobile whilst on long car journeys, to relax when at a stop over or charging point or read about all the new features and travel tips in the breadth of automobile and travel titles on the Readly app, says Marie-Sophie von Bibra, Chief Marketing Officer at Readly
The Offers infotainment app is fully integrated into Škoda’s in-car system and is activated with just a few clicks on the screen followed by an email confirmation. Designed to inform owners of offers and deals in their area, they can help drivers save money and bag bargains while on their journeys.
Readly offers subscribers with access to over 7,500 digital magazines and newspapers as part of its app for a monthly subscription of £12.99. Readly’s other partners include Barclays, Samsung, McDonalds and Lidl. Visit www.readly.com for more information.
ENDS
For media enquiries:
For more details contact: kate.tegelaars@readly.com or 07879 818 711
*After the two-month free period has expired, owners can opt to pay for a full subscription (£12.99 per month) or cancel.
About Readly
Readly is the European category leader for digital magazines. The company offers a digital subscription service that gives customers unlimited access to 7,500 magazines and newspapers. Readly has subscribers in more than 50 countries and content available in 17 different languages. In collaboration with 1200 publishers worldwide, Readly is digitising the magazine and newspaper industry. In 2023, revenues amounted to SEK 677 million. The Readly share is listed on Nasdaq First North Growth Market. For more information, please visit https://corporate.readly.com
