The UK’s top travel brands team up with Readly to offer digital reading to their customers
With interest in the travel sector soaring, major airlines, rail companies, cruise liners and hotels are teaming up with Readly, the leading digital subscription service, to offer travel customers unlimited access to its digital magazine and newspaper app this summer
Wizz Air, Ambassador Cruise Line, TUI, Govia Thameslink Railway (GTR) and Northern Railway have live partnerships with Readly this summer, whilst Secret Escapes is due to launch later in the season. The activity involves providing a Readly subscription offer to their customers via a loyalty app or customer benefit programme to keep them entertained, informed and engaged as they travel this summer.
Research shows that over half of the UK (53 percent) will travel or take a holiday this summer. Whilst almost a third (27 percent) will travel abroad, one in four (24 percent) will holiday within the UK and almost one in ten (7%) will stay local with day trips.
– Travel is a hot topic and high on the consumer agenda this summer. As people spend time enjoying journalistic content while on holiday, we consider the travel sector strategically important to drive readership to our publishers' titles. It is also a perfect fit for us to attract new readers to our platform and join the thousands of people who subscribe to our service worldwide every day, says Ranj Begley, UK MD and Chief Content Officer at Readly.
Readly’s content portfolio includes 6300 digital magazines and newspapers including regional newspapers which were added to the platform last month.
To sign up for the Readly offer, travel customers should visit the dedicated Readly page on the travel brand website.
ENDS
For more details contact: kate.tegelaars@readly.com or 07879 818 711
Research: The survey was carried out during the period from 11-13 April 2022 via the Internet, on the basis of the YouGov Panel, based on a sample of 2266 UK adults
About Readly
Readly is the European category leader for digital magazines. The company offers a digital subscription service that lets customers have unlimited access to 7,500 magazines and newspapers including the catalogue of ePresse. Readly has subscribers in more than 50 countries and content available in 17 different languages. In collaboration with 1200 publishers worldwide, Readly is digitising the magazine and newspaper industry. In 2021, revenues amounted to SEK 466 million. Since September 2020, the Readly share is listed on Nasdaq Stockholm Midcap. For more information, please visit https://corporate.readly.com/
