Two thirds of political views are influenced by politicians’ private lives: Readly and The Standard launch retro US Election Series

New research reveals that two thirds of people (72%) believe that a political leader's private life has impacted their opinion of them as a leader. Whilst 10 percent believe it has changed for the better, a third (35%) said it has been detrimental to their belief in a politician, showed the research by Readly digital magazine and newspaper app.

When it comes to public scrutiny, two thirds of people (71%) believe that personal actions impacting a politician's public duties should be openly reported and one in ten (10%) said any personal behavior should be brought to light due to their role and responsibility with the public. 15% said only their actions as public officials should be reported.

Whilst politicians' actions in their private lives are impacting public opinion, a third (28%) of people believe that there is gender disparity when it comes to reporting on politicians and that the lives of female politicians are more closely watched than their male counterparts.

Readly, the digital magazine app with over 8,000 titles is launching a retro series with the Evening Standard archives to revisit the milestones of US presidential history.

–Elections and policy making are hot topics when it comes to news and politics.  Particularly in recent years, with global instability and vulnerability such as international conflict, economic shifts and political change, party elections have been followed globally as politics becomes a global concern with widespread coverage and reporting. Reading in our political category tends to be where people spend plenty of time deep diving into features and articles and reading up on politics past and present, perhaps in an attempt to shape their viewpoint. We’re delighted to launch a retro US Mini Election Series with The Evening Standard, featuring the hottest US election moments over the years. It supports our long term plan to deliver subscribers with an interesting and unique array of content from the wide range of magazines and newspapers available on our app, says Chris Couchman, Head of Client Services at Readly

The London Standard and Readly retro US election series includes: 
 

●         27 April 1865: Lincoln assassination

●         4 Mar 1913: Woodrow Wilson takes office

●         9 Nov 1932: Roosevelt elected in landslide

●         28 Aug 1959: Queen meets Eisenhower

●         23 Nov 1963: JFK assassination

●         8 & 9 Aug 1974: Nixon resigns (Watergate Scandal)

●         31 March 1981: Reagan assassination attempt

●         4 Nov 1992: Clinton elected

●         27 Nov 2000: Bush claims victory (Bush v Gore)

●         5 Nov 2008: Obama elected

“We are really happy to be partnering with Readly for this US Election Retro Series showcasing the Standard’s deep historical coverage of global events. We’re excited to bring to life the 197-year long heritage of an iconic newsbrand with a new generation of digital experiences”, says Sophie Hanbury, Director of Strategic Content Partnerships for The Independent and Evening Standard

The US Election retro series  is now available to Readly subscribers alongside more than 8,000 titles as part of the all you can read digital magazine and newspaper subscription. The London Standard, the new weekly newspaper from the Evening Standard, is also available to read on Readly and brings together the newspaper qualities that audiences have read for almost two hundred years, as well as its 24/7 digital coverage available at standard.co.uk.                                                      

ENDS

For media enquiries:

For more details contact: kate.tegelaars@readly.com or 07879 818 711

Research: The survey was carried out with a sample of 1000 adults across the UK, during the period from 10-11th October 2024 via the Internet, on the basis of the Ipsos Panel.

About Readly

Readly is a European category leader for digital magazines. The company offers a digital subscription service that gives customers unlimited access to 8,000 magazines and newspapers. Readly has subscribers in more than 50 countries and content available in 17 different languages. In collaboration with 1000 publishers worldwide, Readly is digitising the magazine and newspaper industry. In 2023, revenues amounted to SEK 663 million. The Readly share is listed on Nasdaq First North Growth Market. For more information, please visit https://corporate.readly.com