Rebel Magazine Takes On Traditional Mens Media
SCOTTSDALE, AZ - (May 12, 2011) - Rebel Media (www.rebelmagazine.com) is pleased to announce today the official launch of rebel Magazine; a contemporary mens publication that offers readers an authentically fresh perspective on value-based living, spirituality, social responsibility, career and family challenges, relationships, entertainment and more. Rebel Magazine’s Summer 2011, Relationship Issue hits stands today and will be available in over 700 Barnes & Noble retail locations nationwide.
“Men’s lifestyle magazines have been recycling the same externally driven content for generations. Six- pack abs and sex tips have their place, but we wanted to offer men meaningful content that fully represented their life experience and personal challenges,” said Michael Kelley, CCO of rebel. “By examining popular culture in unique and informative ways, rebel is creating a platform in which men can feel comfortable discussing real issues.”
Rebel is both revealing and revolutionary in the cookie cutter genre of contemporary mens media. Rebel Magazine donates 20% of its advertising space to charitable organizations worldwide and dedicates several feature articles in each issue to cause related initiatives.
“We aren’t just interested in educating our readers; we invite them to get involved,” said Rick Cabral, CEO of rebel. “Our signature article is our "Rebel With a Cause" feature which showcases an individual that is doing something extraordinary to positively impact the lives of others.”
Rebels With a Cause - are challenging traditional definitions of iconic masculinity by recognizing a need for action, selflessly responding to that call and inspiring others to follow suit. From current rebel, Tony Porter, who’s Call to Men Organization is helping men stop the destructive cycle of domestic violence, to Scott Harrison’s international humanitarian efforts as founder of Charity:Water, featured rebels can come from the world of philanthropy, business, sports, politics, entertainment and more.
Socially Responsible - Rebel is also committed to improving the lives of readers and the communities in which they live. By partnering with like-minded organizations rebel becomes a powerful collective to assist those in need - not just by talking about solutions but by creating them and engaging directly in their outcome. Rebel looks to integrate with brand partners involved in "good purpose" initiatives. Partners that want to spread their message across a new medium and engage a different kind of consumer; the influencers and advocates for purposeful living and social change.
Rebel is currently distributed in a quarterly format and soon-to-be-released monthly digital experience featuring interactive audio, video and info-graphics. With ipad growth exploding, and digital magazine revenue expected to rocket from $40 million in 2010 to $1.6 Billion in 2014, rebel is positioned to reach readers in a variety of channels using their preferred formats.
“We are storytellers that want to engage our audience and empower them to share great content,” said Carbral. “Our hope is that sharing births inspiration and inspiration sparks action.”
About Rebel Media
Rebel is on a mission to reach men and women interested in cultural change. We hope through our publication, online community and outreach initiatives to in some small way help men become "better" men; better husbands, fathers, friends and/or leaders in their community. For more information about rebel visit rebelmagazine.com or directly at 480.951.8000. For sales/advertising information, please contact Erik Merkow erik@rebel4men.com.
Contact:
Michael Kelley
email: michael@rebel4men.com
Phone: (480)951.8000
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