Kick-off for tyre recycling campaign

A selection of free point of sale materials is now available to help tyre dealers and garages explain to customers why they are charged a recycling fee for the disposal of tyres removed from their vehicle. The posters and leaflets focus on the wide range of uses and applications for recycled tyre materials such as synthetic sports pitches, children’s playground surfaces and fuel sources for cement kilns. “Many motorists do not understand the complex operations and infrastructure that is required to dispose of used tyres in a safe, legal and environmentally sound manner,” explains Peter Taylor OBE, secretary general, Tyre Recovery Association. “Consequently, many dealers face resentment from customers when they have to pay a recycling fee. These materials will help the trade explain to customers why the charge is levied, the processes involved and the many uses that the industry has devised for its waste materials.” Since 2006, the disposal of tyres in landfill sites has been completely banned and currently, more than 45 million used tyres are correctly recycled and disposed of each year under the industry’s Responsible Recycler Scheme (RRS). The scheme is the largest voluntary tyre recovery programme in Europe and ensures that used tyres are collected, handled and reprocessed in line with all UK and European regulations. The first poster to be made available taps into the current World Cup frenzy and explains how 42,000 used tyres are recycled into an Astroturf football pitch. Dealers wishing to get copies of the materials can do so by contacting the Tyre Recovery Association on 0845 301 6852 or visiting www.tyrerecovery.org.uk.

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