Partnership boost for road safety improvement

TyreSafe and RoadSafe, two of the UK’s most influential industry-based road safety organisations, have formalised a reciprocal agreement. The collaboration will see the organisations working more closely together, taking an active part in each other’s development and initiatives to reduce the number of casualties and accidents on the UK’s roads. TyreSafe has become a full member of RoadSafe meaning it will take a seat on its advisory panel, while RoadSafe has joined TyreSafe as an associate member. “Having worked together on an informal basis for a number of years, it was clear to both organisations that we could potentially improve road safety even further by formalising our relationship,” explains Stuart Jackson, chairman, TyreSafe. “There are many areas where we are trying to reach the same audiences and educate them, their employees, customers and stakeholders on the importance of road and tyre safety. Our new relationship will allow us to do this in a more co-ordinated and effective manner”. TyreSafe is now in its third year, having taken over the valuable work carried out by its predecessor the Tyre Industry Council. The not for profit organisation is dedicated to raising awareness about tyre safety issues in the UK. RoadSafe was launched in 2001 and is a road safety partnership of leading companies in the motor and transport industry in the UK. Its mission is to reduce road deaths and injuries through building partnerships between the motor industry and related companies, traffic engineers, the police and road safety professionals, promoting the safe design and use of vehicles and roads and encouraging education and innovation. In addition to its national and international work, RoadSafe organises The Prince Michael International Road Safety Awards and manages the government-backed Driving for Better Business campaign. “Working in partnership will help to reinforce key safety messages” comments Adrian Walsh, director, Roadsafe. “With October’s tyre safety month fast approaching, we will be working closely with TyreSafe to see how we can raise awareness of this important safety issue. In addition, we welcome TyreSafe as a partner in the ‘Driving for Better Business’ campaign and will be encouraging its members to play an active role in promoting good work-related road safety practice by joining more than 10,000 other businesses and individuals as members of our network.” Both organisations are signatories to the European Road Safety Charter which was launched in 2004 with the aim of halving the number of deaths on European roads by 2010. For more information about TyreSafe, visit www.tyresafe.org. For more information about RoadSafe visit www.roadsafe.com. Notes TyreSafe is a not-for-profit organisation dedicated to raising awareness of the importance of the dangers of defective and worn tyres. TyreSafe evolved from the Tyre Industry Council and has campaigned consistently to underline the importance of tyre safety for more than 16 years. The organisation was rewarded with the Prince Michael International Road Safety Award in 2001. TyreSafe receives positive support from many major tyre manufacturers and retailers, and has been credited with reducing the number of defective tyres in the UK over the past decade from 18 percent to 12 percent. TyreSafe supports the government’s ACT ON CO2 campaign which promotes Smarter Driving tips to help cut CO2 emissions from driving. For more information visit www.dft.uk/ActOnCO2. TyreSafe is a signatory to the European Road Safety Charter which was launched in 2004 with the aim of halving the number of deaths on European roads by 2010.

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