I AM WOMAN expands with 12 new franchise opportunities

Mon, Feb 03, 2014 10:01 CET

The hugely successful business club exclusively for women, I AM WOMAN, announced a milestone moment at The South Wales Franchise Show, as it launched 12 new franchise opportunities. The show took place on Friday 31 January 2014 at the Cardiff City Stadium, Cardiff.

I AM WOMAN is searching for 12 talented female entrepreneurs to launch the new I AM WOMAN business clubs around the UK. These women will have a desire to elevate themselves, their profile and their reputation. They will be ready to build their own I AM WOMAN Business Club in their local town or city. The business clubs are only established in areas with a catchment of around 10,000 businesses, with each club looking to recruit 100 members.

Cheryl Bass, creator, founder and managing director of I AM WOMAN stated, “We have been trailing the idea of franchising the I AM WOMAN brand for over a year and now is the perfect time move forward with this perfected model”, Cheryl continues, “We want it to appeal to a wide range of women, which is why we are offering full and part-time opportunities. This is a great chance to work with some like-minded women who all have their own unique ideas on business and networking”.

I AM WOMAN is a dynamic global network of business women. Supported by a franchise network of business clubs with a membership structure exclusively for women, I AM WOMAN is soon to expand across the UK, America and Jamaica. Founded by Cheryl Bass in 2010, one of the 100 brilliant Women in Britain for two years running and Speaker and Trainer of the Year 2012, I AM WOMAN is supported by The Welsh Assembly Government as a Gazelle Company.

There are already three hugely successful I AM WOMAN business clubs in operation; Cardiff, Cheltenham and Swindon. Since 2010, I AM WOMAN has created a distinctive brand, with business club benefits that optimise the development of women in business.

Women dominate the consumer market by 85% and refer 10 times more business than their male counterparts. This market can attract major advertising and sponsorship opportunities for the launch and your ongoing business club meetings.

At the heart of I AM WOMAN is the Aspire programme. Aspire is inspired by Bass’s award-winning research paper, How childhood development impacts upon entrepreneurial posture.

Aspire breaks the code of what makes people do what they do in business and equips women to remove blockages, allowing them to grow as supportive parents, partners and businesswomen. Aspire is recognised by the ILM as an entrepreneurial development programme for women in business.

Elaine Godley, I AM WOMAN franchise director for Swindon stated, “the best thing is the structure, you know what to expect... you know when you come to an I AM WOMAN meeting it’s an I AM WOMAN meeting, whether it’s Swindon, Cheltenham or Cardiff.”

An I AM WOMAN franchise incurs an initial investment is £12,950 + VAT. This is an opportunity that fits around your lifestyle and existing professional roles, as you can chose to run your business club part-time and expect a return of £51,750 per annum or full-time and expect to see £104,500 per annum.

For more information on I AM WOMAN and the franchise opportunities visit www.iamwoman.biz, join the Facebook group and follow on Twitter.

ENDS

For more information:

For further details, contact

Emma De Maio

Email: emma@redheadpr.co.uk

Call: 07921 160134

Editors Notes

I AM WOMAN was founded by Cheryl Bass, who has twice been awarded the title of One of the 100 Brilliant Women of Britain.

The Patron, Margaret Carter, started Patchwork Traditional Foods from her kitchen table with just £9.00. Today the company is an international multi-million turnover business supplying Harrods, Selfridges and BA First Class.

The Chair is Sara Tye of redheadPR. Sara was the late Dame Anita Roddick’s PR at The Body Shop International, one of the largest global franchises. Sara also drove brand development for Green & Black’s.

I AM WOMAN – Backgrounder

Founded by Cheryl Bass in 2010, one of the 100 brilliant Women in Britain for two years running and Speaker and Trainer of the Year 2012, I AM WOMAN is supported by The Welsh Assembly Government as a Gazelle Company.

I AM WOMAN recognises that women:

ü account for 85% of consumer spending

ü refer 10 times more business than their male counterparts

ü represent less than a third of those in self-employment, yet make up half the increase in self-employment since 2008. Between 2008 and 2011 women accounted for an unprecedented 80% of the newly self-employed. (Labour Force Survey, Office Of National Statistics 2013)

ü possess a nurturing style ideally suited to helping and encouraging others

Women have a natural desire to support, encourage and motivate one another yet, despite the evidence set out above, can sometimes lack confidence. Members of I AM WOMAN enjoy ready access to quality referral partners who they can do business with and get support from in tough times.

Support offered by I AM WOMAN includes monthly meetings, 1-2-1 coaching, business master classes, publishing opportunities, online forums and business challenges.

I AM WOMAN helps women to:

o find more business
o develop stronger business referral partnerships
o build their profile, brand and celebrity status
o network in female friendly environments with like-minded women who want to get a step ahead of their competitors
o learn the how of doing business
o fast track through the maze of business support services
o become published authors
o tackle problems in their business via 1-2-1 and peer group coaching
o develop professional friendships with trusted advisors
o become more confident and build a greater belief in themselves and their capabilities
o achieve continuous professional development which can be accredited via the ILM (Institute of Leadership and Management) and supported with student membership of the ILM with an additional package of business development services

At the heart of I AM WOMAN is the Aspire programme. Aspire is inspired by Bass’s award-winning research paper, How childhood development impacts upon entrepreneurial posture.

Aspire includes:

Ø Branding a New You
Ø Unlacing and Unleashing Your Entrepreneurial Spirit
Ø Innovate and Accelerate Your Business Footprint
Ø Become The Mistress of Your Money Before It Becomes Your Master
Ø Results Driven Networking
Ø Look Good – Feel Great
Ø Dancing With Frogs
Ø Playing and Staying at The Top of Your Game
Ø Embracing and Releasing The Celebrity in You

Kindle Book Publishing Challenge and iamwomanglobal.biz

In 2013 I AM WOMAN took 12 female writers who had never published before into the Kindle Book Publishing world. Building on their new found celebrity status, these women can now command higher fees for their future articles and books while increasing the frequency and value of their speaking engagements.

I AM WOMAN’s flagship club in Cardiff has almost reached full capacity after just two years since opening, while clubs in Swindon and Cheltenham are also well established. In the next two years I AM WOMAN is looking to expand nationally and internationally.

Support for I AM WOMAN

As well as a growing number of clubs and members across the UK, I AM WOMAN has a huge following online. More than 2,500 members contribute to the franchise’s Facebook forum and its monthly ezine, www.iamwomanglobal.biz, attracts an international readership.

Patron of the I AM WOMAN Business club is Margaret Carter. Margaret founded The Patchwork Traditional Food Company with £9.00 from her kitchen table. The company went on to become a multi-million pound business, supplying Harrods, Selfridges and BA First Class.

Chair is Sara Tye, an award-winning and top 500 international PR and Evening Standard Green PR of London, who founded redheadPR over ten years ago. A passionate and motivational speaker, writer, mentor and trainer with over 20 years of communications expertise, Sara was a finalist in the first Cosmopolitan Women of the Year Awards in 1999. Sara played a key role in the implementation of BT’s environmental policy and the development and management of the philanthropic Best Practice process at Yellow Pages.

The Make Your Mark for a Tenner campaign, which Sara helped develop, was commended by the CIPR as one of the best sustainable PR programmes. Sara was also responsible for the Impact on Society section of The European Foundation of Quality Management Model and Award, which Yellow Pages won in 1999.

Sara developed stakeholder relations in-house at Thames Water Utilities, headed up communications at Yellow Pages and spent three years managing the personal PR initiatives at home and abroad of The Body Shop’s eminent founder, the late Dame Anita Roddick.

For more information, visit www.iamwoman.biz

To join an I AM WOMAN Business Club in your area, visit www.iamwoman.biz/clubs/

To start an I AM WOMAN Business Club in your area, visit www.iamwoman.biz/i-am-woman-franchising-opportunities/

To become a member of I AM WOMAN, visit www.iamwoman.biz/i-am-woman/membership/

I AM WOMAN expands with 12 new franchise opportunities

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