redheadPR’s Sara Tye honoured as one of Wiltshire’s leading business ambassadors
Swindon-based entrepreneur Sara Tye, founder and MD of dynamic media consultancy redheadPR, has been named as runner-up in Wiltshire’s Business Person of The Year Awards.
Sara’s contribution to business was recognised at the 19th Wiltshire Business of the Year Awards, held at Center Parcs, Longleat on Friday April 26.
In fact, Swindon’s entrepreneurs took centre stage. James Phipps, CEO of IT Solutions firm Excalibur Communications, took home the Innovation and Growth Award, and was awarded Business Person of the Year, just ahead of Sara.
Sara Tye said “James Phipps has had an outstanding year and to come runner up to him is an absolute honour. The fact that we’ve both based our businesses in the heart of Swindon is remarkable. So much has come out of this town and the awards have proved what Swindon has to offer.”
redheadPR, the independent public relations consultancy based in Old Town, Swindon, was also named as a finalist for Best Small Business of The Year Award.
Sara has worked tirelessly to develop and grow her business ensure it’s far more than just a public relations company, providing consultative services in branding, marketing, event management, film and photography.
Sara said: “redheadPR’s business ethos is to integrate itself within a client’s business, sharing the same enthusiasm for their sector and the same commitment to their products and services. Our approach is holistic, energetic and enthusiastic.”
The business also takes pride in its ability to be flexible and thrive in the 21st century business market: redheadPR has cutting-edge knowledge of social media, SEO and digital design. For these reasons, the company was shortlisted as being amongst the most innovative businesses in the county.
“It was great to see the best of Wiltshire businesses join together for a great evening of enjoyment, networking, and the chance to see some familiar faces around Wiltshire,” Sara said.
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Sara Tye, Founder & Managing Director, redheadPR
Sara Tye, an award winning top 500 international PR, and Evening Standard Green PR of London, founded redheadPR in London. The vision was to create a company of passionate people who understood how to identify opportunities and deliver the best return on investment for ambitious brands, individuals and organisations.
Sara has worked with Green & Black’s, Frangi Tie Rack, Blue Dragon, Nokia (corporate and CSR), Belu Mineral Water, Centrepoint, Raleigh International, Cardiac Risk in the Young and crocus.co.uk. She has over 20 years of communications expertise and was a finalist in the first Cosmopolitan Women of the Year Awards in 1999. Sara played a key role in the implementation of BT’s environmental policy and the development and management of the philanthropic Best Practice process at Yellow Pages.
The Make Your Mark for a Tenner campaign, which Sara helped develop, was commended by the CIPR (Chartered Institute of Public Relations) as a sustainable PR programme. Sara was also responsible for the Impact on Society section of The European Foundation of Quality Management Model and Award, which Yellow Pages won in 1999.
Sara developed stakeholder relations at Thames Water Utilities, headed up communications at Yellow Pages and spent three years managing the personal PR at home and abroad of globally for The Body Shop founder, the late Dame Anita Roddick. Sara took The Body Shop online. Client experience includes British Heart Foundation, Black Tower, Latina, S&A Foods, WHSmith, CDNOW.com, sports.com, Yell UK Web Awards, Carlton Interactive, and Sony.
Sara has experience of all forms of media, on and offline, and has worked with most global outlets, from The Philippines Inquirer, 60 Minutes Australia and the Financial Times to Pamela Wallin live in Canada.
Prior to founding redheadPR, Sara built two PR agencies, running international brands such as Packard Bell and Nokia with 360 degree stakeholder communication plans and online and social networking strategies. She has judged both the PRCA Awards and PR Week Awards and was a member of the PRCA Members and Marketing Committee.
Sara is also experienced in crisis situations, having run the Ken Saro-Wiwa campaign against Shell while at The Body Shop. This involved working with some of the most senior global figures in politics, industry and journalism, from Glenys Kinnock’s office in Strasbourg.
As well as studying management for six years, Sara has also started up a Mexican restaurant, helped run a residential home for the elderly and hotel in St Ives, Cornwall.
