Sara Tye appointed chair of I AM WOMAN

Sara Tye, founder and Managing Director of redheadPR, was last night announced as the chair of the women exclusive business club, I AM WOMAN.

A passionate motivational speaker, writer, mentor and trainer, Sara steps into the position having already forged strong links I AM WOMAN. She is a member, guest speaker and coach at numerous events. Sara also brings over 20 years of business and public relations expertise to I AM WOMAN.

Cheryl Bass, creator, founder and Managing Director of I AM WOMAN said: “To have Sara on board is a great honour. Having known her for a number of years I know that she brings knowledge, determination and the enthusiasm to drive I AM WOMAN forward”.

I AM WOMAN is a dynamic global network of business women. Supported by a franchise network of business clubs with a membership structure exclusively for women, I AM WOMAN is soon to expand across the UK, America and Jamaica. The organisation prides itself on being one of the leading organisations for aspiring women. I AM WOMAN provides a support structure within which women can develop themselves and their businesses alongside other women who will listen and help them flourish.

Speaking of her new role, Tye said: “I have been involved with I AM WOMAN for over a year and the work that they are doing is fantastic. They empower women to achieve great things, so the opportunity to chair the organisation is a huge privilege.” 

Established over 10 years ago, redheadPR is a dynamic independent public relations consultancy, managing the reputations of start-ups, corporates, not for profits, individuals and products. The agency blends cutting edge online PR and marketing with proven traditional methods.

For more information on redheadPR, visit www.redheadpr.co.uk

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For more information regarding I AM WOMAN, visit www.iamwoman.biz

Follow I AM WOMAN on Twitter and join the Facebook group.

ENDS

For more information:

For further details, contact

Emma De Maio

Email: emma@redheadpr.co.uk  

Call: 07921 160134

Sara Tye, Founder & Managing Director, redheadPR

Sara Tye, an award winning top 500 international PR, and Evening Standard Green PR of London, founded redheadPR in London. The vision was to create a company of passionate people who understood how to identify opportunities and deliver the best return on investment for ambitious brands, individuals and organisations.

Sara has worked with Green & Black’s, Frangi Tie Rack, Blue Dragon, Nokia (corporate and CSR), Belu Mineral Water, Centrepoint, Raleigh International, Cardiac Risk in the Young and crocus.co.uk. She has over 20 years of communications expertise and was a finalist in the first Cosmopolitan Women of the Year Awards in 1999. Sara played a key role in the implementation of BT’s environmental policy and the development and management of the philanthropic Best Practice process at Yellow Pages. 

The Make Your Mark for a Tenner campaign, which Sara helped develop, was commended by the CIPR (Chartered Institute of Public Relations) as a sustainable PR programme. Sara was also responsible for the Impact on Society section of The European Foundation of Quality Management Model and Award, which Yellow Pages won in 1999.

Sara developed stakeholder relations at Thames Water Utilities, headed up communications at Yellow Pages and spent three years managing the personal PR at home and abroad of globally for The Body Shop founder, the late Dame Anita Roddick. Sara took The Body Shop online. Client experience includes British Heart Foundation, Black Tower, Latina, S&A Foods, WHSmith, CDNOW.com, sports.com, Yell UK Web Awards, Carlton Interactive, and Sony.

Sara has experience of all forms of media, on and offline, and has worked with most global outlets, from The Philippines Inquirer, 60 Minutes Australia and the Financial Times to Pamela Wallin live in Canada.

Prior to founding redheadPR, Sara built two PR agencies, running international brands such as Packard Bell and Nokia with 360 degree stakeholder communication plans and online and social networking strategies. She has judged both the PRCA Awards and PR Week Awards and was a member of the PRCA Members and Marketing Committee.

Sara is also experienced in crisis situations, having run the Ken Saro-Wiwa campaign against Shell while at The Body Shop. This involved working with some of the most senior global figures in politics, industry and journalism, from Glenys Kinnock’s office in Strasbourg. 

As well as studying management for six years, Sara has also started up a Mexican restaurant, helped run a residential home for the elderly and hotel in St Ives, Cornwall.

I AM WOMAN – Backgrounder

I AM WOMAN is a dynamic global network of business women. Supported by a franchise network of business clubs with a membership structure exclusively for women, I AM WOMAN is soon to expand across the UK, America and Jamaica.

Founded by Cheryl Bass in 2010, one of the 100 brilliant Women in Britain for two years running and Speaker and Trainer of the Year 2012, I AM WOMAN is supported by The Welsh Assembly Government as a Gazelle Company.

I AM WOMAN recognises that women:

ü  account for 85% of consumer spending

ü  refer 10 times more business than their male counterparts

ü  represent less than a third of those in self-employment, yet make up half the increase in self-employment since 2008. Between 2008 and 2011 women accounted for an unprecedented 80% of the newly self-employed. (Labour Force Survey, Office Of National Statistics 2013)

ü  possess a  nurturing style ideally suited to helping and encouraging others

Women have a natural desire to support, encourage and motivate one another yet, despite the evidence set out above, can sometimes lack confidence. Members of I AM WOMAN enjoy ready access to quality referral partners who they can do business with and get support from in tough times.

Support offered by I AM WOMAN includes monthly meetings, 1-2-1 coaching, business master classes, publishing opportunities, online forums and business challenges.

I AM WOMAN helps women to:

  • o    find more business
  • o    develop stronger business referral partnerships
  • o    build their profile, brand and celebrity status
  • o    network in female friendly environments with like-minded women who want to get a step ahead of their competitors
  • o    learn the how of doing business
  • o    fast track through the maze of business support services
  • o    become published authors
  • o    tackle problems in their business via 1-2-1 and peer group coaching
  • o    develop professional friendships with trusted advisors
  • o    become more confident and build a greater belief in themselves and their capabilities
  • o    achieve continuous professional development which can be accredited via the ILM (Institute of Leadership and Management) and supported with student membership of the ILM with an additional package of business development services

At the heart of I AM WOMAN is the Aspire programme. Aspire is inspired by Bass’s award-winning research paper, How childhood development impacts upon entrepreneurial posture.

Aspire breaks the code of what makes people do what they do in business and equips women to remove blockages, allowing them to grow as supportive parents, partners and businesswomen. Aspire is recognised by the ILM as an entrepreneurial development programme for women in business.

Aspire includes:     

  • Ø  Branding a New You
  • Ø  Unlacing and Unleashing Your Entrepreneurial Spirit
  • Ø  Innovate and Accelerate Your Business Footprint
  • Ø  Become The Mistress of Your Money Before It Becomes Your Master
  • Ø  Results Driven Networking
  • Ø  Look Good – Feel Great
  • Ø  Dancing With Frogs
  • Ø  Playing and Staying at The Top of Your Game
  • Ø  Embracing and Releasing The Celebrity in You

Kindle Book Publishing Challenge and iamwomanglobal.biz

In 2013 I AM WOMAN took 12 female writers who had never published before into the Kindle Book Publishing world. Building on their new found celebrity status, these women can now command higher fees for their future articles and books while increasing the frequency and value of their speaking engagements.

I AM WOMAN’s flagship club in Cardiff has almost reached full capacity after just two years since opening, while clubs in  Swindon and Cheltenham are also well established. In the next two years I AM WOMAN is looking to expand nationally and internationally.

Support for I AM WOMAN

As well as a growing number of clubs and members across the UK, I AM WOMAN has a huge following online. More than 2,500 members contribute to the franchise’s Facebook forum and its monthly ezine, www.iamwomanglobal.biz, attracts an international readership.

Patron of the I AM WOMAN Business club is Margaret Carter. Margaret founded The Patchwork Traditional Food Company with £9.00 from her kitchen table. The company went on to become a multi-million pound business, supplying Harrods, Selfridges and BA First Class.

Chair is Sara Tye, an award-winning and top 500 international PR and Evening Standard Green PR of London, who founded redheadPR over ten years ago.  A passionate and motivational speaker, writer, mentor and trainer with over 20 years of communications expertise, Sara was a finalist in the first Cosmopolitan Women of the Year Awards in 1999. Sara played a key role in the implementation of BT’s environmental policy and the development and management of the philanthropic Best Practice process at Yellow Pages. 

The Make Your Mark for a Tenner campaign, which Sara helped develop, was commended by the CIPR as one of the best  sustainable PR programmes. Sara was also responsible for the Impact on Society section of The European Foundation of Quality Management Model and Award, which Yellow Pages won in 1999.

Sara developed stakeholder relations in-house at Thames Water Utilities, headed up communications at Yellow Pages and spent three years managing the personal PR initiatives at home and abroad of The Body Shop’s eminent founder, the late Dame Anita Roddick.

For more information, visit www.iamwoman.biz

To join an I AM WOMAN Business Club in your area, visit www.iamwoman.biz/clubs/

To start an I AM WOMAN Business Club in your area, visit www.iamwoman.biz/i-am-woman-franchising-opportunities/

To become a member of I AM WOMAN, visit www.iamwoman.biz/i-am-woman/membership/

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