Yaytrade recruits Gustaf Törling as Chief Brand Officer in order to strengthen the brand and develop the customer offering
Ytrade Group AB (publ) ("Yaytrade'' or the "Company") has recruited Gustaf Törling as its new Chief Brand Officer. The recruitment is strategically important for Yaytrade as it works towards strengthening its brand, developing the design and experience of the platform, and packaging the Company's consumer solution – where Yaytrade is developing a completely separate tech-related project within the circular economy in parallel with its current business model. Yaytrade also sees an opportunity to use Gustaf's skills to strengthen the brands of companies that may be acquired in the future, in