NFL on Regent Street - traffic-free event

Regent Street will be traffic-free on Saturday 28 September to showcase the best of American Football and host a “Block Party” celebrating the following day’s NFL game between the Minnesota Vikings and Pittsburgh Steelers. This free event between 12 noon and 6pm will give shoppers the chance to experience the music, food, cheerleaders, team drum-lines and interactive games, alongside other popular and exciting features of American Football.

Players from the Vikings and Steelers will be taking time out from their preparations for the following day’s showdown at Wembley Stadium to celebrate with their fans on Regent Street.

Alistair Kirkwood, managing director of NFLUK, said: “We are really looking forward to giving visitors to Regent Street the opportunity to sample the excitement and razzmatazz of the NFL. The range of activities planned will offer something for everyone; whether a die-hard NFL fan or those who are simply looking for a fun day out or are curious to find out a little bit more about the sport.”

NFL on Regent Street will take place from 12 noon – 6pm on Saturday 28 September, Regent Street will be traffic-free from 4am– midnight.

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Notes to editors:

Following the success of Summer Streets, when Regent Street was traffic free for four consecutive Sundays in July, this exciting event will mark a new date in the calendar where shoppers will be able to enjoy a street free of traffic to make the most of their shopping day. Other traffic free dates in the calendar include: 2 November, for the annual Regent Street Motor Show and 9 November, when the iconic Regent Street Christmas Lights will be switched on.

The National Football League (NFL) is the most popular professional sport in the United States, with more people naming the NFL as their favourite than all the other professional sports combined. The climax of the NFL season, the Super Bowl, accounts for the top ten most-watched television shows in US history, with more than 160 million tuning in every year.

The NFL has responded to the great interest among UK fans by deciding to stage two games at Wembley this autumn. On Sunday September 29 the Minnesota Vikings will host the Pittsburgh Steelers, who have won a record six Super Bowls, and on Sunday October 27 the Jacksonville Jaguars will be at home to the San Francisco 49ers.

Since 2007, the NFL has played one competitive, regular-season game every year at Wembley Stadium, with sell-out crowds of around 83,000. The action on-field is supported by a range of activity around London during the week of the game - including public appearances by NFL players and cheerleaders, community events and an NFL Fan Rally, which attracts more than 40,000 people the day before the game.

For further information please contact Verity Ramsay or Lucia Ruz

T: 44 (0)20 7287 9601        

Email: verity.ramsay@sisteris.com or Email:lucia.ruz@sisteris.com

Sister, a creative multi-platform communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development, music and film production.

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