Summer Streets on Regent Street: The Gardens of Regent Street - 28 July, 2013
Sunday 28 July, marks the grand finale for the Summer Streets series of events when Regent Street is traffic free for four consecutive Sundays in July.
This Sunday, supporting the Mayor’s Clean Air Campaign, Regent Street will be transformed with a garden theme, in line with the focus of encouraging green living in London. Garden lovers are welcome to join in and look for inspiration for their own gardens, learn about creating a greener London, relax in one of the pop-up gardens created by award winning landscape designers, find out more about the Regent Street bees or simply enjoy the green space in the heart of London’s West End.
On the day, RHS Chelsea Flower Show silver medallist, Annie Guilfoyle and her team will create a garden of real turf with towering perennials and grasses called 'It's in the bag' - where shoppers can sit and chill surrounded by stunning summer plants. Creative landscape designer Rachel Parker-Soden is bringing her award-winning 'Bee-friendly garden' fresh from Hampton Court Flower Show, where she was awarded the prestigious Best Small Exhibit by the Royal Horticultural Society.
Visitors are also welcome to come and learn how the bees live in the Observation Hive which will be installed on the street.
Some of the retailers are embracing this initiative by having wheelbarrows outside their stores planted to their specific design. America’s favourite Anthropologie will be featuring their iconic living wall for one day only outside the store and the ICEBAR BY ICEHOTEL in Heddon Street is commissioning a special Ice Sculpture to celebrate the occasion. Other activities on the day will include Poetry Takeaway, with ‘Poetry Chefs’ giving out free poems to members of the public, hula hoop workshops, stunning acrobats, a live jazz band, food, games and workshops for children such as ‘Tiny Games’ and Toddle in the City.
Summer Streets makes Regent Street a more pleasant experience for residents and visitors to enjoy in a traffic free environment.
The Mayor of London, Boris Johnson, said: "Summer Streets is a fabulous way to experience one of the country's finest retail destinations every Sunday in July. With its exceptional Nash design few areas can rival the rich history of Regent Street. We want to make shopping in the flagship stores and eating in the nearby restaurants even more enjoyable, turning a visit to this world-renowned street in to the ultimate summer shopping treat.”
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| For further information and images please contact Lucia Ruz and Verity Ramsay. Tel: +44 (0)20 7287 9601 Email: lucia.ruz@sisteris.com or verity.ramsay@sisteris.com |
Notes to Editors
The Regent Street Association (RSA) and The Crown Estate (TCE), in collaboration with Westminster City Council (WCC), Transport for London (TFL) and the Mayor of London are organising “Summer Streets”, when Regent Street will operate traffic-free for four consecutive Sundays in July 2013.
This provides a unique opportunity for pedestrians to experience London without the noise and pollution caused by traffic. The intention is to encourage visitors to walk to Regent Street and for them to enjoy the cleaner air and open space, and a relaxed shopping experience.
In July, Regent Street has celebrated a different view of London’s West End with four consecutive traffic-free Sundays: 7, 14, 21 & 28 July 2013
Go to www.regentstreetonline.com/summerstreets or follow us on Twitter @RegentStOnline #SummerStreets to register your interest.
The last Sunday of Summer Streets will take place on 28 July from 12pm- 6pm, and Regent Street will be traffic-free from 10am - 7pm. A map showing the closure can be found on regentstreetonline.com.
Bus services that normally serve Regent Street will be diverted or run short of their final destination. Check www.tfl.gov.uk/journeyplanner and local bus stops for more details.
As well as being well served by bus routes, the nearest Tube stations for the event are Oxford Circus and Piccadilly Circus. Leicester Square and Bond Street stations are also a short walk away.
Pop-up garden – Creative Landscapes
'It's in the bag…' Pop up gardens appear on Regent Street
RHS Chelsea Flower Show silver medalist, landscape designer, writer and Director of KLC School of Garden Design Annie Guilfoyle works with her recent KLC Garden Design graduates Katharina Nikl and Rachel Parker-Soden to create sensational pop gardens for Regent Street's Summer Streets event this Sunday. 'Chelsea Flower Show has the luxury of one month's build up but we have the grand total of two hours!" says Annie who has selected two of her top graduates to work with her on this exciting event. Real turf with towering perennials and grasses will be focus of Annie and Katharina's garden called 'It's in the bag' - where shoppers can sit and chill surrounded by stunning summer plants. Rachel Parker-Soden is bringing her award-winning 'Bee-friendly garden' fresh from Hampton Court Flower Show where she was awarded the prestigious Best Small Exhibit by the Royal Horticultural Society. Time may be limited to build these gorgeous gardens but visitors will have all afternoon to enjoy them and maybe take away ideas and plants for their own gardens!
Retailers along the street have joined in the horticultural fun by planting up barrows of plants to decorate their stores.
For further information go to:
Annie Guilfoyle - www.creative-landscapes.com
Katharina Nikl - www.katharinanikllandscapes.co.uk
http://www.rachelparkersoden.co.uk
Pop-up Bee Friendly Garden
The ‘Pop-Up’ Bee Garden, Regents Street – Summer Streets, 28th July 2013
Gardens are important for bees, in both the countryside and in our towns, providing a rich diversity of plants. Britain has lost over 90% of its wildflower meadows since 1930, and the effects of disease, headline hitting chemicals and a very long winter, has made the plight of our bees all the more urgent. With our gardens, balconies and roof terraces we can help join up the UK with suitable food sources and habitats for all our vitally important bees. The ‘Pop-Up’ Bee Garden is a haven for pollinators, bursting with ideas to entice bumble, honey and solitary bees with nectar and pollen rich plants and to keep them local, there’s a host of accommodation options! Haven’t got space for a wildflower meadow? The garden features chic thrifty ideas for even the most ‘bijou’ garden that you’ll be inspired to try at home to keep the sound of summer buzzing.
Rachel Parker Soden Design
Rachel Parker Soden is an award-winning creative Surrey based garden designer, creating unique and beautiful yet practical external spaces that enhance lifestyles, for both private and commercial clients. Rachel qualified with distinction from the prestigious KLC School of Design in late 2012.
Awards
RHS – Highly Commended and Winner of Best Small Show Feature
The Bee Garden, Hampton Court Palace Flower Show, 2013
KLC – Marcus Barnett Award for Deign and Creativity 2012
KLC – Conceptual Garden Project Award
For further information go to:
For further information please contact Verity Ramsay or Lucia Ruz
T: 44 (0)20 7287 9601
Email: verity.ramsay@sisteris.com or Email:lucia.ruz@sisteris.com
Sister, a creative multi-channel communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development, music and film production.
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