Summer Streets on Regent Street: Visitors embrace urban art in Regent Street

Regent Street, London W1, was gloriously warm for its second consecutive traffic-free Sunday this month as part of the “Summer Streets” programme in partnership with the Mayor of London. The street embraced urban art as part of the weekend’s Sensroy Perception theme.

Other activity included performances by Big Dance Pledge, created by English National Ballet artists Laura Harvey and Jenna Lee, set to a soundtrack created by DJ Danilo Walde, a Mass Participation Chalk Drawing run by Urban Canvas and free yoga classes led by The Third Space Soho. A flashmob choir from the world renowned London Chorus, Summer Street's resident jazz band and the Regent Street acrobats sponsored by Uniqlo, Toddle in the City where children and parents are able to capture the best views of Regent Street on the special kiddi-proof cameras continues to delight participants each Sunday. 

Next Sunday will be The Street is My Catwalk in association with the V&A, when visitors will be encouraged to “strut their stuff” on the street’s 100m catwalk. There will be six catwalk shows throughout the day, each with a different theme: Streetwear, Sportswear, Eveningwear, Wedding; Sunday Best, and Anything Goes. The catwalk shows will be stage managed and accompanied by music to offer budding models and fashion enthusiasts the opportunity to show off their own style and experience being part of a professional runway show.

Annie Walker, Director of the Regent Street Association said: “The second week of Summer Streets proved even more popular than the first. We saw  shoppers flock to Regent Street who were delighted with the traffic free environment and the pop up entertainment.  Many of the retailers reported increased sales and the restaurants in Heddon Street and Swallow Street, Regent Street’s Food Quarters saw record numbers on one of the hottest summer Sundays this year.  Everyone is looking forward to the next two Sundays; the theme being ‘The  Street is My Catwalk’ and the following week ‘A Garden in Regent Street’. ”

Summer Streets makes the area a more pleasant experience for residents and visitors alike, enhancing the environment for shoppers and sightseers to enjoy this central location in the heart of the West End.

The Mayor of London, Boris Johnson, said: "Summer Streets is a fabulous way to experience one of the country's finest retail destinations every Sunday in July. With its exceptional Nash design few areas can rival the rich history of Regent Street. We want to make shopping in the flagship stores and eating in the nearby restaurants even more enjoyable, turning a visit to this world-renowned street in to the ultimate summer shopping treat.”

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Notes to Editors

The Regent Street Association (RSA) and The Crown Estate (TCE), in collaboration with Westminster City Council (WCC), Transport for London (TFL) and the Mayor of London are organising “Summer Streets”, when Regent Street will operate traffic-free for four consecutive Sundays in July 2013.

This provides a unique opportunity for pedestrians to experience London without the noise and pollution caused by traffic.  The intention is to encourage visitors to walk to Regent Street and for them to enjoy the cleaner air and open space, and a relaxed shopping experience.

Summer Streets on Regent Street

Celebrate a different view of London’s West End with four consecutive traffic-free Sundays this summer:       7, 14, 21 & 28 July 2013

Each weekend, visitors can enjoy and join in with the following activities:

• Join in on street free exercise classes on Sunday 21st July at midday, run by The Third Space Soho.
• On Sunday 21st, visitors can dress up in their favourite outfit and walk the Regent Street catwalk, or bring their children for an architectural treasure hunt. Booking essential via the event’s website.

On Sunday 28th July, relax in the Gardens of Regent Street when the street will become London’s inner-most green space with flower stalls, gardening tips and bee keeping. Go to www.regentstreetonline.com/summerstreets or follow us on Twitter @RegentStOnline #SummerStreets to register your interest.

Summer Streets will take place at 12pm- 6pm, and Regent Street will be traffic-free from 10am - 7pm.  A map showing the showing the closure can be found on regentstreetonline.com.  

Bus services that normally serve Regent Street will be diverted or run short of their final destination. Check www.tfl.gov.uk/journeyplanner and local bus stops for more details.

As well as being well served by bus routes, the nearest Tube stations for the event are Oxford Circus and Piccadilly Circus. Leicester Square and Bond Street stations are also a short walk away.

RegentStreetOnline.com             

facebook.com/RegentStreetOfficial

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soundcloud.com/RegentStreetOfficial

youtube.com/RegentStreetTV

For further information please contact Verity Ramsay or Lucia Ruz

T: 44 (0)20 7287 9601        

Email: verity.ramsay@sisteris.com or Email:lucia.ruz@sisteris.com

Sister, a creative multi-channel communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development, music and film production.

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