Summer Streets on Regent Street: “The Street is My Catwalk” in Association with the V&A
On Sunday 21 July, Regent Street, London W1, will be unveiling a 100m catwalk in association with the V&A for the third consecutive traffic-free Sunday this month as part of the “Summer Streets” programme, in partnership with the Mayor of London.
The public are invited to take part in the six catwalk shows throughout the day, each with a different theme: Streetwear, Sportswear, Elegance, Wedding, Sunday Best and Anything Goes. The catwalk shows will be stage managed and accompanied by music to offer budding models and fashion enthusiasts the opportunity to show off their own style and experience being part of a professional runway show.
Everyone who joins in will be photographed on the catwalk and can choose an image to be sent direct to their social media page. There will also be a pop up exhibition of stills photographs from the catwalk every hour in the Photographers Gallery. Each show will be watched by a panel of judges from the fashion industry, chaired by Damien Whitmore, Director of Programming at the V&A. The best five looks from each show will be given a goody bag of prizes.
Damien Whitmore, V&A Director of Programming, said: “Every day, each of us designs the way we look. The Street is My Catwalk gives people the chance to show their style to the world and experience taking part in a professional fashion show. In London, style comes from the street so we wanted to reflect that. We invite everybody to come and show off their best looks.”
Summer Streets makes the area a more pleasant experience for residents and visitors alike, enhancing the environment for shoppers and sightseers to enjoy this central location in the heart of the West End.
The Mayor of London, Boris Johnson, said: "Summer Streets is a fabulous way to experience one of the country's finest retail destinations every Sunday in July. With its exceptional Nash design few areas can rival the rich history of Regent Street. We want to make shopping in the flagship stores and eating in the nearby restaurants even more enjoyable, turning a visit to this world-renowned street in to the ultimate summer shopping treat.”
Sunday 28 July will mark the final traffic-free Sunday where the street will be transformed with a garden theme in line with the focus on encouraging green living in London.
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| For further information and images please contact Lucia Ruz and Verity Ramsay. Tel: +44 (0)20 7287 9601 Email: lucia.ruz@sisteris.com or verity.ramsay@sisteris.com |
Notes to Editors
The Regent Street Association (RSA) and The Crown Estate (TCE), in collaboration with Westminster City Council (WCC), Transport for London (TFL) and the Mayor of London are organising “Summer Streets”, when Regent Street will operate traffic-free for four consecutive Sundays in July 2013.
This provides a unique opportunity for pedestrians to experience London without the noise and pollution caused by traffic. The intention is to encourage visitors to walk to Regent Street and for them to enjoy the cleaner air and open space, and a relaxed shopping experience.
Catwalk Schedule
12.30 Acrobats in uniqlo
13.00 Osadia Hair Dos
13.30 Streetwear
14.00 Sportwear
14.30 Elegance
15.00 Wedding
15.30 Sunday Best
16.00 Anything Goes
16.30 Uniqlo
17.00 Osadia Hair Dos
About the V&A
The V&A is the world’s leading museum of art and design with collections unrivalled in their scope and diversity. The V&A’s fashion collection, designated as the UK’s National Collection, is one of the largest and most comprehensive collections of dress in the world and a selection of outfits showcasing the quality and breadth of the collection can be seen in the permanent fashion gallery. The current exhibition From Club to Catwalk: London Fashion in the 1980s, runs until 16 February.
Summer Streets on Regent Street
Celebrate a different view of London’s West End with four consecutive traffic-free Sundays this summer: 7, 14, 21 & 28 July 2013
On Sunday 28th July, relax in the Gardens of Regent Street when the street will become London’s inner-most green space with flower stalls, gardening tips and bee keeping. Go to www.regentstreetonline.com/summerstreets or follow us on Twitter @RegentStOnline #SummerStreets to register your interest. Summer Streets will take place at 12pm- 6pm, and Regent Street will be traffic-free from 10am - 7pm. A map showing the showing the closure can be found on regentstreetonline.com.
Bus services that normally serve Regent Street will be diverted or run short of their final destination. Check www.tfl.gov.uk/journeyplanner and local bus stops for more details.
As well as being well served by bus routes, the nearest Tube stations for the event are Oxford Circus and Piccadilly Circus. Leicester Square and Bond Street stations are also a short walk away.
For further information please contact Verity Ramsay or Lucia Ruz
T: 44 (0)20 7287 9601
Email: verity.ramsay@sisteris.com or Email:lucia.ruz@sisteris.com
Sister, a creative multi-channel communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development, music and film production.
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