Global B2C e-commerce sales grow 20% says latest market report
The report ‘B2C Global e-Commerce Overview 2012’ focuses on trends, issues, data and forecasts concerning B2C e-commerce around the globe and the various regions. The B2C Global e-Commerce Overview 2012 also focuses on 15 of the most developed and most interesting up-and-coming e-commerce countries in detail, identifying trends, issues and opportunities in each.
Total B2C e-commerce sales in 2011 are estimated to have grown to €690bn, an increase of close to 20%. The report estimates that growth will continue in the coming years, passing the trillion-euro mark in 2013.
The world leader in B2C e-commerce remains the USA, followed by the UK and Japan. Asia-Pacific is continuing to power ahead in terms of growth, with China's e-commerce market in particular rising over 130% in 2011. The mature markets in the world such as USA,UK and Japan will continue to grow slightly slower, but still in double digits between 10-15%.France, Italy, Spain, Russia, Turkey and Poland will be the fastest-growing markets in Europe. The report forecasts substantial growth in Latin America, led by Brazil and Mexico and the Middle East, led by Israel and UAE.
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