Global Juice Drinks Market Analysed to 2015 in New Research: Report Buyer

The report Global Soft Drinks-Juice states that amongst the extensive range of juice flavours by far the most popular is orange which has claimed a fairly constant 46% of market volume since 2007. Apple lies second with 18%. It too has seen its share stabilise. Amongst the other flavours vegetable/tomato and mixed fruits sit in close third and four position and are also seeing only limited share movement. Minor flavours are proving more dynamic.

Almost half of all recorded juice volume is packed in cartons but board is under constant competitive threat especially from PET (polyethylene terephthalate) whose share had climbed to 28% in 2011, up from just 18% in 2006, representing actual volume growth of over 40%.

Just under two thirds of volume is ambient juice. Much of the remaining volume is made up of chilled products. Only around 1% is frozen. There has been very little change in the status quo in more than five years. Ambient and frozen juices are generally cheaper than chilled but the latter are often perceived as providing better quality and are also more convenient than frozen.

A steady 77% of juice volumes are sold through retail outlets. The category's premium image means it has a higher on-premise profile than nectars (at just 19%) but pure juice still only retains a 23% on-trade share indicating high take-home usage.

View the report: Global Soft Drinks-Juice

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