India: Grocery retail market exceeded $100 billion in 2011 says new report
‘Grocery Retailing and Consumer Trends in India 2011’ -
According to the report ‘Grocery Retailing and Consumer Trends in India 2011’ marketers in the Indian grocery market are facing changing consumption patterns as a result of demographic changes, uncertain economic conditions and evolving technology.
The total size of the grocery retail market inIndiaexceeded USD 100 billion in 2011, with food and alcoholic drinks dominating the market. The alcoholic drinks sector in theIndiais dominated by the top 2 retailers who hold more than 40% share. Finally, health & beauty markets have the highest level of consolidation among retailers, while the food markets have the lowest.
Private labels have a reasonably decent share in the total food markets accounting for 14% of the volume share. Conversely, in the alcoholic drinks markets, branded products leave very little scope for private labels. Private labels are squeezing the weaker brands in the categories like morning goods, fresh meat, popcorn and still wine.
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