Italy: New coffee market SWOT analysis added to Company-Swot-Analysis.com

He new report  ‘Coffee in Italy - SWOT analysis’ provides a SWOT analysis on the coffee Italian market: strategic map of operators by market, product, typology, nationality, strategies observed by the main players in terms of advertising, distribution channel, communication, winning strategies and their drivers, opportunities and threats on the short / long term.

The object of the report is the production and sale of roasted coffee, with caffeine and caffeine-free, for on-trade (bars, restaurants and similar premises) and off-trade (household) consumption using automatic and semi-automatic machines.

Coffee types covered in this report include:

Non-decaffeinated roasted coffee: coffee beans or ground coffee packaged either as a single quality or as a blend of different qualities of roasted coffee.

Decaffeinated roasted coffee: coffee beans or ground coffee packaged in various ways sold as roasted coffee that has undergone a decaffeination process to remove the caffeine.

Instant (soluble, freeze-dried): extract of the aromatic and soluble contents of the coffee beans concentrated into a soluble powder or freeze-dried usually as a powder or in granules, sold in hermetically sealed packaging to protect it from moisture. View the Report

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