Major cosmetic companies go organic to meet demand for chemically-clean products
Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report.
The report “The United States Market for Natural & Organic Personal Care Products” the US has the leading market for natural and organic personal care products in the world. Consumer demand is growing because of concerns about the potential dangers of synthetic chemicals in cosmetics and toiletries.
Mainstream retailers are widening distribution of natural and organic personal care products, with some introducing them under their private labels. Large cosmetic companies are also launching natural and organic lines to meet burgeoning consumer demand for 'chemically-clean' personal care products. However, consumer confusion remains a major industry issue; most consumers are unable to distinguish legitimate natural and organic products from falsely labelled ones. Although the adoption rate of standards is rising, relatively few major brands have taken the certification route.
This 214 page report gives a detailed analysis of the US market for natural & organic personal care products. Natural skin care is the largest product category, however other categories are reporting higher growth rates. Organic Monitor forecasts the natural oral care products market to show the highest growth in the coming years. Distribution of natural oral care products is increasing in supermarkets, club stores and mass merchandisers. Established brands, such as Burt's Bees, are also targeting this category for growth opportunities.
Although distribution of natural personal care products is increasing across channels, natural food shops continue to comprise most sales. As competitive stakes rise, new brands are focusing on specific channels. This development is adding to the fragmentation in the natural personal care products market; few brands have made inroads across a range of distribution channels.
Read more about the report “The United States Market for Natural & Organic Personal Care Products”
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