New reports examines differences between Windows and Android software

The report contains five-year forecasts to assess how the market is predicted to develop.

ReportBuyer.com the leading website for market research reports has added a new report Android and Windows: Creating Differentiators. The 29 page report says manufacturers can save on development cost and faster time-to-market by using third party OS offered by Android and Windows. The downside is a lack of unique differentiators in the crowded, highly competitive smartphones and tablets markets. Major manufacturers like Samsung Corp have had to resort to costly software layers for differentiation.

In an effort to create differentiators, manufacturers have implemented their own software layers which fragmented the Android OS. This led to late or even no software upgrades, resulting in unhappy customers .

The fact that brand name is rated as less important compared to price and quality offers hope for other manufacturers to enter the market and compete with leaders like Apple and Samsung.

The report contains five-year forecasts to assess how the market is predicted to develop.

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