US: Batteries demand to rise 4.8% annually to 2015 says new report

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According to the report “Batteries: US industry forecasts for 2015 & 2020” US sales of primary and secondary batteries are expected to grow 4.8% annually to $16.7 billion in 2015. Growth will be boosted by strong demand for replacement batteries in numerous electronic devices and a shift in the product mix toward high-priced, better-performing batteries. Also, following some short-term weakness, a high rebound in motor vehicle production and an improved outlook for fixed investment will bolster consumption of batteries in the motor vehicle and industrial markets. Growth in the quickly expanding hybrid and electric vehicle market will also provide new sales opportunities.

The 226 page report states that demand for primary batteries is forecast to grow 3.1% per year to $5.4 billion in 2015. The increasing popularity of battery-powered portable devices will spur strong replacement demand for these batteries. Furthermore, increased use of more powerful and expensive batteries will support value gains. Alkaline batteries will remain the most prevalent type of primary battery, accounting for over 70 percent of demand. However, sales of other battery chemistries, most notably primary lithium, are expected to see stronger advances to 2015.

Read more about the report “Batteries: US industry forecasts for 2015 & 2020” 

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