UK Breakfast Cereal Market to Grow 20.9% to 2016 Says New Report
The report ‘Breakfast Cereals Update:UKMarket Report 2012’ examines the breakfast cereals industry in theUK. It values the current market at £1.48bn, after growing by 4.3% in 2011. The 64 page report divides the industry into two principle categories: ready-to-eat (RTE) and hot cereals. Although the former accounts for the vast majority of the market (89.5%), it is the latter that is growing leaps and bounds. Porridge is now the favourite cereal in theUK. In 2011, the hot cereals