Sweden first in Northern Europe: Mastercard and Resurs Bank launch omni-channel digital wallet integrating Masterpass
Today, Resurs Bank and Mastercard announced the launch of Loyo Pay, the first digital wallet in Sweden to introduce omni-channel shopping capability, making it available for commerce in every channel – online, in app and in-store. Sweden is the first country in Northern Europe to offer a payment solution that is fully digitizing the plastic card by integrating Masterpass.
Resurs Bank has been offering Mastercard’s digital service Masterpass since its launch in Sweden at the end of 2015 and is also offering Mastercard cards with NFC chips. In the application Loyo Pay, Masterpass is combined with NFC-technology and MDES, the digital platform for tokenization, making it possible to completely digitize plastic cards in every channel. With Loyo Pay, joining these services and technology, consumers can enjoy a quick and easy payments experience no matter where they shop, while at the same time being protected by the most advanced security methods.
”Today’s Swedish launch of a digital omni-channel wallet integrating Masterpass is a clear example of the connected trend in which consumers expect easy, safe and secure payment experiences everyday of their lives. The expansion of Masterpass represents an important evolution for our digital strategy in the Nordics,” says Mats Taraldsson, Head of Market Development Mastercard Nordics and Baltics.
By integrating Masterpass in Loyo Pay, the application can be used for online payments at over 290 000 merchants globally. It can additionally be used for card payments using a smartphone in-store in 77 countries at over 6 million merchants who accept contactless payments via NFC-technology (Near Field Communication). Everyone with a Mastercard card issued by Resurs Bank can use Loyo Pay for in-store payments and the function will first be available for Android devices that support NFC. The Masterpass component will continue to be an open solution as it can be used by everyone, no matter who they bank with and where the consumer can use all kinds of cards, both Mastercard as well as other brands, and can be used
”Loyo Pay is the first actual digital omni-channel wallet in Sweden that lets you pay with your mobile both online and in-store. The mobile has always been talked about as the wallet of the future, and now we are actually making it a reality”, says Joakim Wallin, Head of Cards at Resurs Bank.
The new service is based on MDES (Mastercard Digital Enablement Service), the digital platform for tokenization, and on MCBP (Mastercard Cloud Based Payments), the technology for cloud based payments. Loyo Pay has been developed in close collaboration with Payair Technologies.
”Resurs Bank and Mastercard are forefront actors when it comes to delivering access to new and easy methods of payments online, in-app and in-store. We look forward to keep innovating and leveraging customer-focused solutions together with our partners”, says Sören Babra, CEO and founder Payair Technologies.
The application Loyo Pay is free and will be available for download through Google Play in the nearest future. Consumers with a card issued by Resurs Bank can register their interest already today at www.loyo.se
For more information, please contact:
Joakim Wallin, Head of Cards Resurs Bank.
+46-736 44 33 56
Frida Almgren, Communications Manager Mastercard Nordics and Baltics
+46 703 173 545
About Mastercard
Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news.
About Resurs Bank
Resurs was founded in 1977 and is one of the fastest-growing niche banks in the Nordic region. During the 1980s we pioneered the successful "interest free" retail finance concept, and today we are one of the leading Nordic retail finance banks, with over 5 million private customers and collaborations with over 1,200 retail partners and 35,000 stores in the Nordics. From our core business in retail finance, we have expanded our commercial offering to include savings accounts, insurance policies, consumer loans and credit cards. The latter includes our own Supreme Card, of which there are roughly 150,000 holders in the Nordic region. Resurs Bank is owned by Parent Company Resurs Holding and is part of the Resurs Holding Group. In 2015 Resurs Bank acquired the subsidiary yA Bank. When we use the term "Group" in this report we are referring to the Resurs Bank Group.
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