LOTUS F1 TEAM KEEPING TIME WITH RICHARD MILLE
Richard Mille is delighted to be the Official Timing Partner of Lotus F1 team.
The two-year deal will see branding appear on the team’s 2013 Formula 1 challenger – the E21 – in addition to driver overalls.
Furthermore, a limited edition watch will be produced using the very latest lightweight materials; pairing the philosophies of both the team and Richard Mille in representing the pinnacle of cutting edge technology.
Richard Mille: “Many people know the high degree of technical expertise, innovation and sophistication that one can find in Richard Mille watches, and no outfit could be better suited to our brand values than Lotus F1 team. This mutual love for exemplary technique and refinement represents an asset for a strong and constructive partnership”
Eric Boullier, Team Principal, Lotus F1 Team: “The 2013 season has seen Lotus F1 Team get off to a strong start on track, and it is highly satisfying to see that success recognised in our off-track endeavours with the announcement of Richard Mille as the latest name to join our strong portfolio of partners. As a team we are extremely proud of our brand identity, and the innovative approach adopted by Richard Mille in the design and manufacture of their wristwatches is certainly in keeping with our core value of standing out from the crowd.”
For further information please contact:
Beatrice Giusti
Communications Director
Richard Mille Europe, Middle East & Africa Ltd.
About Richard Mille
High end Watch brand launched in 2001 by Richard Mille. Inspired by the aeronautical industry and F1 Grand Prix technology Richard Mille revolutionised traditional watch making methods through his vision of creating very innovative timepieces through the use of unique materials such as titanium and carbon fiber.
Today some 100 points of sale and a growing network of exclusive boutiques retail these fine timepieces around the globe.
Further information including images, videos and other resources are available on our EMEA press room at http://news.cision.com/richard-mille
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