RICHARD MILLE ‘THE LADY’ CHARITY MOVIE PREMIERE
24 April, 2012 – Richard Mille supported Michelle Yeoh, partner of the brand, once again in the premiere of her new movie, ‘The Lady’ in her motherland, Malaysia. To make this movie premiere even more special, Michelle chose to support a local charity, Voice of the Children, with all tickets sales proceeds from the evening going towards the adopted charity.
The guest of honour that evening was Dato Sri Mohd Najib Tun Abdul Razak, Prime Minister of Malaysia, and the evening’s 500 odd guests included prominent society figures such as Marina Mahathir, familiar faces from the entertainment scene, like celebrity host, Marion Caunter, Richard Mille VIP clients and Malaysia’s top media.
Even before Michelle’s arrival at eight in the evening, thousands of fans were seen surrounding the entrance of the shopping mall, all waiting to catch a glimpse of Michelle. And as Michelle made her entrance shortly after, throngs of paparazzis flocked towards her, all wanting to snap a picture of the leading lady herself. Michelle looked stunning in a cocktail dress, paired with the infamous Richard Mille timepiece, the RM 007 Diamond Cruncher. Beaming with radiance, Michelle welcomed and greeted the guests, many of whom were her close family and friends who came specially to support her Charity movie premiere.
After addressing the guests on stage, Michelle, along with Dave Tan, C.E.O of Richard Mille Asia presented a mock cheque of 100,000 Malaysian Ringgit from the night’s ticket sales proceeds to Voice of the Children, a charity that is very dear to Michelle’s heart.
Another highlight was the end of the evening when Michelle Yeoh came back on stage to thank the audience personally. Terming the film as ‘a labor of love’, she shared: ‘Aung San Suu Kyi is such a revered person, she is such a good human being (who) would be very inspirational for me not just as an actress but for the audience as well.’
Indeed, Richard Mille is proud to have a brand partner, Michelle Yeoh who has a talent as big as her heart, in which shines through in her performance in the movie, ‘The Lady’.
About the Film:
The Lady is a movie centered on the life of Aung San Suu Kyi the Burmese opposition leader and Nobel Peace Prize laureate, with Michelle Yeoh in the lead role. Aung San Suu Kyi is considered a Burmese democracy icon and one of the strongest living voices for freedom and justice in the world. The film tells a poignant love story of the extraordinary lives of Aung San Suu Kyi and her husband, Michael Aris and how despite distance, long separations and a dangerously hostile regime, their love endures all barriers till the end.
About Voice of Children:
Founded in 2008, Voice of Children’s mission is to advocate and promote law and policy reform to ensure that every child in Malaysia is protected and no longer at risk of violation through the adoption, implementation and enforcement of the Convention of the Rights of the Child in Malaysia. The charity focuses on raising public awareness on all issues affecting children while supporting the government to ensure the welfare and protection of all children in Malaysia.
For further information please contact:
Beatrice Giusti
Communications Director
Richard Mille Europe, Middle East & Africa Ltd.
About Richard Mille
High end Watch brand launched in 2001 by Richard Mille. Inspired by the aeronautical industry and F1 Grand Prix technology Richard Mille revolutionised traditional watch making methods through his vision of creating very innovative timepieces through the use of unique materials such as titanium and carbon fiber.
Today some 100 points of sale and a growing network of exclusive boutiques retail these fine timepieces around the globe.
Further information including images, videos and other resources are available on our EMEA press room at http://news.cision.com/richard-mille
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