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POP! GOURMET POPCORN POPS INTO NEW PARTNERSHIP WITH BROWN & HALEY

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Local companies collaborate to create Butter Toffee Popcorn with ALMOND ROCA® Buttercrunch

RENTON, Wash. (December 12, 2012) – Renton, Wash.-based POP! Gourmet Popcorn is excited to announce that it has partnered with another local company, Tacoma, Wash.-based Brown & Haley, the makers of the award-winning ALMOND ROCA® products. With its new partnership, POP! Gourmet Popcorn has crafted Butter Toffee Popcorn with ALMOND ROCA® Buttercrunch – all natural, artisan butter toffee popcorn made with original ALMOND ROCA® Buttercrunch and roasted almonds.

“We are always looking for other local premium brands to collaborate with so we are beyond excited to be working with Brown & Haley,” said David Israel, founder and CEO of POP! Gourmet Popcorn. “We passionately work to develop creative and delicious popcorn flavors and now we are combining two things that people absolutely love – popcorn and ALMOND ROCA® – what could be better than that?”

POP! Gourmet Popcorn features 25 handcrafted flavors, as well as two holiday varieties, including Oprah Winfrey’s favorite White Truffle Bliss and best-selling Chocolate Salted Caramel, a favorite of Eric Trump. Each batch of popcorn is hand popped in small batches using only the purest and freshest ingredients available, assuring that all POP! Gourmet Popcorn flavors are all natural, non-GMO and gluten free.

POP! Gourmet Popcorn can be purchased online, at the company’s retail store in Renton, Wash., and a number of other retailers across the country with prices starting at $3.99 per bag. In addition, POP! Gourmet Popcorn recently partnered with a local airline that will serve the premium popcorn on more than 700 daily flights. For more information about POP! Gourmet Popcorn, call (425) 277-5225 or visit www.popgourmetpopcorn.com. Follow POP! Gourmet Popcorn on Facebook at www.facebook.com/popgourmetpopcorn and on Twitter at www.twitter.com/popgourmet.

About POP! Gourmet Popcorn

Renton, Wash.-based POP! Gourmet Popcorn was founded in 2010 by David Israel, a Seattle businessman, who wanted to revolutionize the gourmet popcorn industry, one kernel at a time. POP! Gourmet Popcorn is handmade in small batches while focusing on taste and innovation. For more information about POP! Gourmet Popcorn, visit www.popgourmetpopcorn.com or the POP!. Follow POP! Gourmet Popcorn on Facebook at www.facebook.com/popgourmetpopcorn and on Twitter at www.twitter.com/popgourmet.

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Media Contacts:           Lori Meyers / Sarah Ducharme

                                    Richmond Public Relations / (206) 682-6979

                                    lorim@richmondpr.com / sarahd@richmondpr.com

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POP Gourmet Popcorn David Israel Brown and Haley Almond Roca ALMOND ROCA Buttercrunch

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Quick facts

Each batch of popcorn is hand popped in small batches using only the purest and freshest ingredients available, assuring that all POP! Gourmet Popcorn flavors are all natural, non-GMO and gluten free.
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Quotes

“We are always looking for other local premium brands to collaborate with so we are beyond excited to be working with Brown & Haley. We passionately work to develop creative and delicious popcorn flavors and now we are combining two things that people absolutely love – popcorn and ALMOND ROCA® – what could be better than that?”
David Israel, founder and CEO of POP! Gourmet Popcorn.