Double-breasted coat in the softest of cashmere wool. This particular coat is described in Marie Fredriksson’s biography Listen to My Heart (2015), written together with Swedish journalist Helena von Zweigbergk. In her biography, Marie elaborates on how growing up with modest means affected her, and that the ability to buy whatever she wanted as an adult filled her with a wonderful sense of revenge. “My fantasies turned into reality; I could actually afford things.” The story about the Armani coat is mentioned in the book: ” It has been so unreal. I remember when my husband and I visited an Armani store in Milan. I tried on two coats, both with a price well over 20 000 SEK, with one being slightly more expensive. I couldn’t make up my mind about which one to choose. I consulted the saleswoman who recommended that I’d buy the more expensive coat. ’Heck, I’ll buy them both’, I said. You should have seen the faces on the people in the store! “
