Love is in the air for Swizzels Matlow
Roses are red, violets are blue, give your partner a Love Heart tin that says ‘I love you.’ Swizzels Matlow, the makers of Love Hearts, are launching a new Valentine’s Day collection including a limited edition heart-shaped retro tin full of Mini Love Hearts and an ‘I Love You’ tube of sweets.
The British confectionery giant has produced just 100,000 vintage style tins that are destined to become a collector’s item. The tins are available nationwide at a recommended retail of £1.99 while stocks lasts.
Following the success of the Christmas Mini Love Hearts, New Refreshers and Drumstick Lollies tubes, a 108g Love Hearts tube that reads ‘I Love You’ has been launched. This is available nationally for £1.
Sarah-Louise Heslop, Marketing Manager at Swizzels Matlow, said:
“Valentine’s Day excitement is building and we’ve already had lots of enquiries about our new product range. We decided to develop the Love Hearts collection after hearing so many quirky stories from happy couples telling us how they used packets our sweets to propose.
“Our retro treats offer a range of quirky gifts as an alternative to chocolate. Romantic partners can even hide diamond engagement rings in our tins and tubes. Say I love you the sweet way.”
Swizzels Matlow’s other new romantic gifts include:
- An exclusive long tube full of Love Hearts that reads ‘I Love You This Much’ available in Tesco for £3
- Love Hearts Mini Roll bags which are available nationally for £1.
- Giant Love Hearts four pack which are available nationally for £1.09.
Log onto the Love Hearts Love Calculator to find out how compatible you and your partner are:
www.lovehearts.com/love_calc.php
To buy a range of Love Hearts sweets and gifts visit:
ENDS
For further information or photography please contact:
Rachael Richards - 0161 927 3131
Facts about Valentine’s Day
- 2.75 billion Love Hearts are produced every year, that’s enough to stretch 1.5 times around the world
- The heart may symbolise love because the ancient Greeks believed if Eros, known as Cupid to the Romans, shot you in the heart with one of his arrows you would fall hopelessly in love
- Pope Gelasius declared February 14 St. Valentine's Day around 498 A.D
- The first Valentine’s Day gift was sent by Duke of Orleans to his wife, after he was captured in 1415
- Since the 19th century mass-produced Valentine’s Day cards have become popular.