RNB RETAIL AND BRANDS enters into strategic purchasing alliance with New Wave Group.

For many years, Polarn O. Pyret, a business area of RNB RETAIL AND BRANDS, has undertaken parts of its purchasing in China and Eastern Asia. In conjunction with plans to increase the share of purchases from these regions, the business area has entered into a strategic purchasing alliance with New Wave Group.

”An efficient and quality-assured purchasing organization is essential for a strong brand such as Polarn O. Pyret. The alliance with New Wave Group gives us access to a well-functioning purchasing and controller organization. At the same time, we can influence volumes and our negotiating position by jointly acting as a single, large player and, accordingly, benefiting both parties,” says Cecilia Tufvesson Marlow, President of Polarn O. Pyret AB. As part of the strategy to increase the company’s presence in the Chinese market, Kristina Sandklef has been elected to the Board of Polarn O. Pyret. Kristina has previously worked as advisor and expert on China issues to the Ministry for Foreign Affairs and the Swedish Defense Research Agency. She reads, writes and speaks fluent Chinese and is currently working at Ericsson ConsumerLab, where she focuses on the Chinese consumer market. For more information, please contact: Cecilia Tufvesson Marlow, President Polarn O. Pyret, tel. +46 8-670 95 34, +46 733 97 95 34, e-mail: cecila.tufvesson@rnb.se Mikael Solberg, President and CEO RNB Retail and Brands, tel. +46 8-670 95 95, +46 708 18 44 40, e-mail: mikael.solberg@rnb.se