RNB acquires the e-commerce player Frontmen.com
The retail group RNB is increasing its focus on the digital development and acquires Frontmen.com.RNB launched Man of a kind one year ago, an e-commerce destination with focus on exclusive men’s fashion. This as part of the group’s strategy to develop the digital sales channels. Frontmen.com, an established online player within men’s fashion, is now being acquired. Frontmen was founded in 2008 by the fashion profile Oscar Arrsjö whom together with Mats Ljungström, Erik Paulsson’s company Backahill, and the private equity firm Wellstreet owns this business through the company Fashionisland