Elements by Durcon Unveils Pure and Natural Color Palette
Unique Eco-friendly Surface Delivers the Best of All Worlds for the Interior Design and
Architectural Community with a Luxurious and Sustainable Product Line
DALLAS, TX – July 24, 2012 – Durcon Incorporated®, the world’s leading manufacturer of laboratory work surfaces for 40 years, announced today their unveiling of 10 distinctive earth tones as the foundational color pallet for their Elements by Durcon brand of countertops. Elements, manufactured by Durcon Incorporated located in Taylor, TX, is a fusion of pure, fine natural quartz, resins and post-consumer recycled glass – virtually indestructible and eco-friendly. The versatile color palette, referred to as the designers’ choice, includes Linen, Sahara, Wheat, Suede, Copper, Shoreline, Mist, Steel, Flint and Slate.
“Over the past few months, we have been working closely with interior designers, architects, and fabricators to finalize our color palette,” said Kelley Hobbs, general manager, Durcon. “We have also listened to feedback from both DIY and HGTV design teams who have featured our product on several episodes. Our goal is to offer the design community a premium surfaces material and a classic color palette with a timeless design aesthetic. We believe the Elements’ color palette enhances the interior designer’s work within a kitchen or bath environment versus competing with it. And, the superior durability of Elements exceeds the performance of more conventional materials such as granite and marble. It is the ideal product for today’s eco-minded designer and consumer seeking sustainability, without giving up design,” he concluded.
For consumers, designers, remodelers and fabricators also wanting to leave a “green” mark, Elements is an eco-friendly non-porous material never requiring sealing. The product line is extremely resistant to heat, scratches and stains from food, juices, wine, coffee, tea, and even nail polish. Satisfying stringent health and safety codes, Elements is NSF 51 certified for food contact and is low-VOC emitting as certified by Greenguard. Use of Elements can also contribute toward LEED Certification.
Element’s foundational color palette personifies the name with 10 colors reflective of the pure and natural earth tones. The radiant high-gloss finish reveals the recycled glass material in a unique way to create a glistening effect while enhancing the depth, clarity and pattern. This luxurious finish makes this new countertop surface a great design choice for both a traditional and contemporary home design.
###
Rocket Red - Public Relations and Media Contact:
Tiffany Cunningham | 972.776.0022 | Tiffany@rocketred.co
About Elements by Durcon
Based in Taylor, Texas, Elements by Durcon, named for its scientifically-proven background and eco-friendly properties, is a new surfaces material developed from Durcon’s years of research, testing and manufacturing experience in serving the scientific community. Elements is a scientifically engineered material – a fusion of pure, fine natural quartz and post-consumer recycled glass. The company’s scientific breakthrough has resulted in the creation of a highly polished, luxurious and sustainable surface – virtually indestructible. This unique, eco-friendly surface delivers the best of all worlds, setting a new standard for kitchen and bath environments. Elements is ideally suited as the material finish of choice for kitchen countertops and vanities.
About Durcon
Elements is a division of Durcon, Inc., the world’s leading manufacturer of laboratory-grade work surfaces. Durcon’s scientific products are designed to add comfort and durability to classroom and research environments. Durcon is the surface material choice for harsh laboratory, classroom and research environments because of the material’s outstanding chemical resistance, durability, non-flammability and non-absorbency. The consistent quality of all Durcon products is the result of well-engineered designs, superior service and top-notch manufacturing. Plus, Durcon adds value through innovation. We continually fine-tune our product and our process in order to respond to and anticipate the needs of this industry.
The entire collection of Elements can be viewed by visiting www.elementsbydurcon.com.
Tags: