Identity ATM Toyota Highlander Fish Tank combo image medRes

This one-of-a-kind SUV/aquarium was created by graphics firm Identity Brand and Aquatic Tank Manufacturing (ATM), hosts of the Animal Planet TV series “Tanked,” for Toyota. Showcasing Toyota’s new 2014 Highlander model, it features an eye-catching SpongeBob SquarePants-themed vehicle wrap, produced using an advanced Roland wide-format digital printer, as well as a built-in 800-gallon saltwater fish tank.

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Headquartered in Irvine, Calif., Roland DGA Corp. serves as the U.S.-based marketing, distribution and sales arm of Roland DG Corp. in Hamamatsu, Japan. Celebrating 30 years of innovation, Roland provides business-critical solutions every day to professionals across the sign, grand-format, sublimation, UV inkjet, digital graphics, vehicle graphics, fine art, dental, photography, packaging, label, engraving and 3D modeling industries. Roland DGA is ISO 9001:2008 certified, and Roland DG is ISO 9001:2008 and 14001:2004 certified.