Rototilts strategic investment – final assembly in Canada
Rototilt Inc. invests in final product assembly in Canada – a strategic step for the North American Market. “This enables us to assemble any tiltrotator configuration according to our customer requirements, and with a shorter delivery time. Tiltrotators are becoming more widely accepted in the industry, and by having North American assembly we can effectively supply the domestic market” says Country Manager Chris Copeland.
Rototilt Group have a strong tradition of developing products such as tiltrotators, machine couplers and work tools, for a safer and more efficient work environment for machine operators around the world. Rototilt products have been represented in Canada and Brantford since the early 1990s. During this time, we have partnered with many Dealers and End-Users, transforming their machines as well as the way they do business.
“Rototilt were the pioneers of the tiltrotator concept globally and were also the first in North America. Since we started to develop the tiltrotator market here, we’ve partnered with many loyal customers” says Copeland. “Most of those who have tiltrotators say that they will never work without one. We see great potential for the North American market and in the last three years we have started to notice a snowball effect with a significant increase in demand for our products.”
He continues to add that “With a greater customer base comes a greater demand for special configurations, and now we can respond more quickly with the right mix of products. We don't want to have fully built products waiting on a shelf – our main strategic objectives with the final assembly are about being flexible and reliable, providing customers with faster deliveries than ever before.”
The idea of a final assembly and a testing facility came to a reality in 2019, when Rototilt moved into the current premises in Brantford. Thanks to the market growth in North America in the recent years, Rototilt has since expanded their premises from 17,000 to 23,000 square feet. They are also anticipating new hires ahead.
“We plan to hire at least 3 additional people in order to increase our capacity and satisfy the market demand” says Copeland. “Since moving to our new facility we have developed a new team of people to start up the Assembly function. Since then, they have gained factory training, and valuable expert knowledge in not just the products, but more importantly the processes necessary to assemble them to the same high standard as those coming out of the factory in Sweden. Having the assembly function in-house has had the added benefit of allowing us to expand our Spare Parts department – an important aspect of our customer service. From the Brantford facilities we can deliver parts to customers in every corner of North America within 1-2 days.”
Today, all tiltrotator models from R1 to R8 are fully assembled in Brantford, soon to be joined by the latest RC9 model as well.
“We are convinced that the RC9 will become a popular product for the North American market” says Copeland. “It will change the way a 40-ton machine can be used. Especially with higher fuel costs, energy efficiency will become increasingly important for all types of machines”.
Chris Copeland
General Manager Rototilt Inc.
chris.copeland@rototilt.com
Rototilt® transform excavators into powerful do-it-all tool carriers. We create machine couplers, tiltrotators, control systems, tools and technical solutions that allows operators around the world to work with more safety, efficiency, precision and a better result. Rototilts head office and largest production unit is located in Vindeln, Sweden, where we also have our origins. However, today we are established with companies in markets all over the world.
