Rottneros newly developed High Yield Pulp for tissue got a head start after the launch at London Pulp Week
The newly developed High Yield Pulp by Swedish pulp producer Rottneros, Absorption Express got a very good reception at London Pulp Week the other week. This was the perfect opportunity to meet the World market with a new product when the World’s paper industry was present.
Tissue is a collection name for paper qualities used for paper napkins, kitchen towels and toilet paper. This area has a fast growing demand.
Absorption Express has been developed by Rottneros Bruk during last year and has been tested in full commercial scale at a number of paper mills. The product is a High Yield Pulp produced in one of Rottneros unique production lines.
The good thing about Absorption Express is that the product replaces much more expensive pulp in the production of tissue. At the same time it has twice the absorption capacity and twice the absorption speed and has an excellent bulk in relation to the pulps it replaces, says Olle Dahlin, Managing Director of the plant Rottneros Bruk.
The development of Absorption Express from idea to commercial success has been a team effort within Rottneros Bruk involving large parts of the work force. Nils Hauri, the production manager thinks the development routines at Rottneros gives a very good potential for further development and invention of new products and customer customized pulp.
The new Rottneros Group CEO, Per Lundeen, who was also present in London says that both the mills of the Rottneros Group, Rottneros Bruk and Vallviks Bruk have been very successful with their market positioning with highly specialized pulp.
For further information please contact: Olle Dahlin, Managing Director Rottneros Bruk AB +46703667300
Rottneros discloses the information provided herein pursuant to the Securities Markets Act and/or the Financial Instruments Trading Act. The Information was submitted for publication on Thursday 1:th of December 2014 at 10:00 am CET.
Rottneros is an independent producer of market pulp. The Group comprises the parent company Rottneros AB, listed on NASDAQ OMX Stockholm, and its subsidiaries Rottneros Bruk AB and Vallviks Bruk AB with operations involving the production and sale of market pulp. The Group also includes the wood procurement company Rottneros Baltic SIA in Latvia. The Group has approximately 250 employees and had a turnover of approximately SEK 1.4 billion in the 2013 financial year.