RUFF Golf launches in the Netherlands - At least 17 facilities to open
The Swedish Indoor Golf concept RUFF will be launched in the Netherlands in 2024. The first facility will open in the first half of that year. In total, at least 17 facilities will be completed in the Netherlands by H19 Enterprises, which has acquired the master franchise rights for the country.
RUFF Golf has sold the master franchise rights for the Netherlands to the Dutch company H19 Enterprises, which means that they will take on the role of franchisor in the area. The aim is to establish the RUFF concept in the Netherlands during 2024, with the first facility to be completed before the summer. Over the next five years, at least 17 locations will be established and the agreement will run for 10 years.
"We are pleased to announce our partnership with Ruff Golf and are excited to support the continued growth of off-course golf and entertainment in The Netherlands”, commented Johan van der Lijcke, CEO of H19 Enterprises. "Ruff Golf has built a strong brand and leadership position in the evolving European indoor golf market by creating technology-driven, eye-catching venues appealing to all golfers, pure entertainment seekers, and everyone in between. This innovative and entertaining business aligns with our belief that the future of golf will be more accessible and inclusive. In building the brand, we will work together closely in creating the best and most entertaining experience based on fun for everyone and great food and drinks".
Alex Bengtsson, CEO of RUFF Golf says: “The Netherlands has been at the top of our wish list from day one. The Benelux, with the Netherlands at the top of the list, was the obvious choice for us to look for opportunities to establish ourselves as it is a country with the most golfers per golf course and a culture that fits perfectly with our concept. There is also a gap in the market that makes the venture very interesting."
Through a franchise agreement, RUFF Golf already has three facilities in the DACH region and seven in Sweden. The new partnership will bring the total number of facilities in Europe to 27. All RUFF Golf facilities will be equipped with the latest Trackman technology.
Michael Malone, VP of Sales EMEA at Trackman says: “Trackman is delighted to extend our partnership with RUFF Golf to the BENELUX region. This exciting expansion will see many more RUFF Golf indoor golf centers with Trackman technology in the region from 2024. We look forward to working with our friends at RUFF Golf and building on their existing success in Sweden. Both companies are dedicated to making golf more enjoyable for everyone and this synergy is what drives us to expand and work together.”
H19 Enterprises is owned and operated by entrepreneurs Johan van der Lijcke, Peter Gabes and Johan Hus, who currently operate a franchise concept called Racesquare.com in the Netherlands.
Contact information
Alex Bengtsson, alex@ruffgolf.se, +46731524842
Johan van der Lijcke, jvanderlijcke@h19enterprises.nl
About RUFF
At RUFF Golf we create facilities where comfort, conviviality, and first class service are at least as important as the precision offered by the TrackMan 4. All our golf lounges are staffed, decorated with care, and equipped with all the amenities and facilities you may need. We promise an exceptional experience in an environment that indoor golf deserves.
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