WHO GIVES, WHY DO THEY GIVE, HOW DO THEY GIVE TO NONPROFITS?

Russ Reid “Heart of the DonorTM: Insights into Donor Motivation and Behavior for the 21st Century” Research Finds Surprising Answers to Those and Other QuestionsNew York City --- August 24, 2010 --- A new research study was released Tuesday that may change the way many nonprofits approach their fundraising budgets.  The report, Heart of the Donor, Insights into Donor Motivation and Behavior for the 21st Century, uncovers valuable insights on donor behavior and preferences as well as insight into age, demographic and other factors. The report will be unveiled at the Direct Marketing