The QR Question
New research offers insight on the effectiveness of QR codesMINNEAPOLIS – October 07, 2011- Few marketing trends are currently hotter than QR (Quick Response) codes – those 2D black and white, square images that can be scanned by smartphones. QR codes have appeared in print advertisements, direct mail, in-store signage, even television and billboards, spanning nearly every industry including retail, healthcare, automotive, building and hospitality. While the popularity of these cryptic glyphs continues to grow, so does the uncertainty of their effectiveness. What advantages do QR codes