Seeking Social Solace

New study offers insights on patients’ use of social media to disclose the diagnoses of serious illnesses onlineMINNEAPOLIS, Minn. – June 27, 2011- Few events are as life changing and overwhelming as the moment someone learns he or she has been diagnosed with a serious illness. According to new research from Minneapolis marketing firm, Russell Herder, the Internet has not only transformed how consumers gain access to health information, social media is radically changing how they seek comfort during the most difficult of circumstances. Using the firm’s social media research tools and