RevolutionRace launches new product category with hiking shoes
RevolutionRace expands with a new product range and launches their first shoe model - Phantom Trail Mid. A waterproof hiking boot with the flexibility of a trail running shoe that provides an excellent grip on gravel, rock and grass for long hikes. The shoe has been designed for various activities all year round.
Niclas Nyrensten, Creative Director, Product Manager and co-founder of RevolutionRace says:
“We are extremely happy and proud to launch our first hiking shoe! It’s been a long development process to be able to launch a product that lives up to our high standard. We’ve done a lot of preparation and long-term tests to ensure the quality, fit and design we want to offer our customers. Our RVRC® brand does everything to ensure that our customers are satisfied, and our goal is to exceed their expectations! Finally, we can deliver a product that has been in demand for a long time. We design all our products ourselves and the whole team has worked hard to produce a really durable product! We will also release another shoe model in the spring.”
Pernilla Nyrensten, CEO and co-founder of RevolutionRace says:
“The interest from our customers for our new shoe segment has been great in both the Nordics and the rest of Europe. This is a very promising start for RevolutionRace in a new product category and gives us additional opportunities to grow our brand, as well as to scale up globally and gain market share. This strengthens our ability to become the most beloved and recommended outdoor brand in the world! Niclas Nyrensten and the entire in-house team have done an absolutely fantastic job with this awesome product – for me, it's the first shoe ever that didn’t cause chafing when I first used it!”
The Phantom Trail Mid was launched last Friday and almost sold out the first day. The interest and response from our customers has been very positive. The first small batch sold out completely the first weekend, more shipments are expected for the next quarter.
About the product from RevolutionRace product page:
The all-new Phantom Trail Mid are waterproof boots in Hypershell® Pro that combines the flexibility of a trail running shoe with the stability of a hiking boot. These lightweight hiking shoes has been designed for various activities all year round. Asymmetric reinforced toe, rigid heel and ankle support provides increased stability and side protection panels for great durability. A generous toe part for swollen toes provides for comfort during long hikes.
Innovation Soles® Technology, High-Comp EVA in combination with R-rubber compound ensures next generation cushioning and excellent grip on gravel, stone and grass. All shoes are delivered with an additional Trimfit sole for optimal fit.
Designed for: Allround, hiking
For more information, please contact:
Pernilla Nyrensten
CEO & co-founder
E-mail: pernilla.nyrensten@revolutionrace.se
About RevolutionRace
RVRC Holding AB (publ) (RevolutionRace) offers high quality functional clothing for people with an active lifestyle. The company was founded in 2013 by Pernilla Nyrensten, CEO and Niclas Nyrensten, Creative Director. Since its inception, the founders have had the goal of creating multifunctional clothing with great fit, in the highest quality and at reasonable prices under the tag line "Nature is our playground". By selling clothes online, directly to consumers without unnecessary intermediaries, RevolutionRace can offer products that have an unmatched value in terms of price, quality and design. Together with its customers, the company has grown rapidly and is selling its products to more than 35 countries. Please visit corporate.revolutionrace.com.
