SANCTIOND™ SELECTED AS OFFICIAL CAR CARE PRODUCTS OF 2012 BULLRUN RALLY

Mister Cartoon’s Premium Car Care Collection Partners with Bullrun for the Rally’s Eight-Day Party On Wheels

LOS ANGELES, CA (JUNE 2012) – Sanctiond™, a specialty automotive appearance care product line founded by renowned L.A.-based artist Mister Cartoon, is proud to announce their official sponsorship of the world famous Bullrun Rally 2012. This year’s event is the most glamorous to date, as the rally returns to its classic “LA to LA West Coast” tour loop.

Bullrun is an epic eight-night, seven-day adventure described as the luxury lifestyle event of the year, where drivers are joined by special celebrity guests from sports, music and entertainment. One hundred of the world’s finest supercars embark on the journey of a lifetime, which includes a media tour of events kicking off with a spectacular start line, exclusive parties, race track events and an unbelievable selection of roads with the most stunning scenery in the USA.

“We’re very excited to have Mister Cartoon and his Sanctiond™ car care line as this year’s official sponsor of our Bullrun Rally,” says Andrew Duncan, Owner of Bullrun LLC. “Mister Cartoon embodies L.A. automotive culture, and Sanctiond™ offers such a wide range of products for all the unique automobiles participating in the rally, it’s a perfect fit.”

Festivities began on Friday, June 22nd with an exciting kick-off party at the SkyBar at Mondrian Los Angeles Hotel, with numerous industry insiders, tastemakers and celebrities in attendance. Official send off for this year’s Bullrunners commenced the following day, Saturday, June 23rd at noon on Hollywood Blvd.

“Every super car features a special Sanctiond™ decal, with all drivers receiving a one-of-a-kind Sanctiond™ travel bag full our products to care for their cars,” says Atticus Firey, President and CEO of Sanctiond™. “Sanctiond™ will also host a special display of custom vehicles at the race’s starting line, and we will be on the rally with our mobile detail rig to assist the drivers with keeping their cars shiny.”

“I am very grateful to be involved in this rally since cars are my life, and it’s an honor to participate in my first Bullrun,” says Mister Cartoon, Founder of Sanctiond™. “Both Sanctiond™ and Bullrun have a deep love of automotive culture at their core, so it’s really a perfect pairing.”

The event will run until Friday, June 29th and end exactly where it started, with a special closing ceremony at West Hollywood hotspot Greystone Manor Supperclub. Mister Cartoon will present the first-ever Sanctiond™ award to the winner of the rally on-site at the event.

To learn more about Mister Cartoon and Sanctiond™, visit: www.sanctiond.com and follow on Twitter @sanctiond and Facebook.com/SanctiondAuto.

About Sanctiond™ Automotive Group, LLC

Sanctiond™ Automotive Group, LLC parent to Sanctiond™, is first to launch a lifestyle brand of car care products targeting a culturally diverse consumer whose passions for music, fashion, art, community and sports are centered around and enabled by their cars. Conceptualized and created by the most innovative minds in automotive care and culture-first marketing, Sanctiond™ satisfies the unmet needs of the fastest growing segment of consumers. The brand is an extension of Sanctiond™, the premier house brand of SA Studios Global. Sanctiond™ merges distinctive and relevant content and products with multiple touch-point marketing experiences.

About Mister Cartoon

Mister Cartoon was born and raised in Los Angeles. He began his career as a graffiti artist in the 1980s and quickly gained notoriety for his unique tattoos, custom low-rider car work, album cover designs, logos, exclusive advertisements and collectable limited edition products. His richly detailed, hand-rendered designs adorn the bodies of countless celebrities such as Beyoncé, Eminem, Carlos Boozer and Christina Aguilera. His work has been featured in exhibitions around the globe, and a myriad of companies, including Xbox, Casio, Diesel and Nike, have commissioned his talents. Mister Cartoon continues to build a diverse, devoted, and loyal global fan base. 

About Bullrun

The Bullrun Rally is the most glamorous and high-profile of the new breed of high-end luxury lifestyle automotive rallies. Each year, a hundred of the world's finest super-cars embark on an epic eight-day rolling party across the USA - bringing together a celebrity strewn cast of characters and petrosexuals for an unforgettable adventure - where the only obligatory goals are to party, drive and enjoy! Fueled by an impressive schedule of public and private events at the finest venues and hotels and in the most exciting cities in America, the Bullrunners make their way from one checkpoint to the next, learning their destinations daily, winding to a close each night in the party capitals of America. Entry is by invitation only and Bullrun never takes more than 100 cars to make sure everyone has a good time - our parties are legendary. Registration thereafter is on a strictly first come, first served, basis. The rally has attracted numerous celebrities in the past including; Dennis Rodman, Hayden Christensen, Ryan Dunn, Carl Lewis, Mario Andretti, The Cuban Brothers, The Dub Pistols, Vanilla Ice, Bill Goldberg, Paris Hilton, Kim Kardashian and many more. For more information on Bullrun go to www.bullrun.com.

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Media Contact

Victor Carrillo

The ID Agency

victor@theidagency

213.802.0863