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Safello appoints Frank Schuil as new chairman of the board and Emelie Moritz as new CEO

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Stockholm, 9 March 2023 | Safello Group AB (“Safello”) announces that Frank Schuil has been appointed as chairman of the board and Emelie Moritz takes on the role as CEO. 

Frank Schuil, who has expressed a wish to change his engagement with Safello to focus on strategy and less on operational matters, has now been appointed chairman for the board for the period up until the next annual general meeting. The previous chairman, Jacob Jacobsson, who resigned from his chairmanship, will remain with the board during the full term of office.

Frank has since 2013 served as a board director in Safello. He is a serial entrepreneur and keynote speaker with over 15 years of experience and has filled several advisory positions, including CityLeader for BitAngels, Senior Advisor at Centigo, Advisor at ICON Partners, and Nordic Ambassador for Innovate Finance. 

Emelie Moritz joined Safello in March 2022 as COO and has since contributed to the development of Safello in its positioning as the leading crypto broker in Sweden. Coming from a background as a business lawyer with experience from Carnegie Investment Bank and Avanza Bank, she has worked within the financial industry for more than eight years. Emelie holds a Masters of Law degree from Uppsala University and before joining Safello, Emelie was the COO of Fondab. Emelie has played a key role in finding new commercial opportunities as well as elevating Safello’s governance in order for the organization to operate as a licensed company under the upcoming Markets in Crypto Assets (MiCA) regulation. The board is convinced that in her new role she will continue to contribute to the implementation and development of Safello’s strategy and thereby creating increased shareholder value.

Emelie begins her employment on 9 March 2023 when she replaces Frank Schuil, who co-founded Safello in 2013 and since then has held the role of CEO. 

“Emelie’s operational excellence rooted in a strong legal background combined with a commercial mindset and a passion for crypto makes her the ideal candidate to take over the CEO position. She represents the values Safello was founded on and I am excited to support her and the management in my new role as Chairman. I would also like to express my gratitude to Jacob for carrying this role through the toughest of times and providing the kind of insight and mentorship that has helped Safello become Sweden’s leading crypto exchange,” says Frank Schuil.

“It’s an honor to succeed Frank in the role as the CEO of Safello and I would like to thank the board for the trust. I look forward to continuing to disrupt the financial industry and pave the way to more success together with the entire team”, says Emelie Moritz. 

“I am proud of my time as chairman of Safello and I am very enthusiastic about staying on the board with Emelie as CEO and Frank as the new Chairman. The company will continue to be in very good hands and I am confident that we will continue to enjoy spectacular success”, says Jacob Jacobsson, board director of Safello.

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This information is such that Safello Group AB is required to disclose in accordance with the EU Market Abuse Regulation. The information was provided by the contact person below, for publication on 9 March 2023.

For more information, please contact
Johan Edin, CFO, ir@safello.com

Certified Adviser
Amudova AB is Safello’s certified adviser. Phone +46 8 546 017 58. E-mail: info@amudova.se

Safello is Sweden’s largest cryptocurrency brokerage with over 300,000 users. The company is empowering financial independence by making crypto accessible to everyone. Safello offers a secure way to buy, sell and store crypto in seamless transactions at industry-leading speeds. Operating in Sweden, Safello has been registered as a financial institution with Finansinspektionen (Swedish Financial Supervisory Authority) since 2013 and is listed at Nasdaq First North Growth Market since 2021. For more information visit www.safello.com.