Safello appoints Viktoria Berglund Blohmé as Head of Finance as CFO Johan Edin leaves the company.

Stockholm, 22 February 2023 | Sweden’s market leading crypto broker Safello announced a change in the Group’s management team as Viktoria Berglund Blohmé will take on the role as Head of Finance. The change will take place in August 2023.

Viktoria joined Safello in 2021 as a financial controller and has since played an important role in building up Safello’s Financial team. Before joining Safello, Viktoria worked for more than six years at Ernst & Young. 

During Q4 Safello executed on its institutional strategy by announcing two partnerships with financial institutions. Combined with the launch of an unique investment opportunity for crypto holdings within a unit linked insurance, Safello sees an opportunity for further growth within the segment of financial institutions. The Finance team at Safello is instrumental in facilitating the growth of this customer segment across the organization.

“We are excited to promote Viktoria from within the organization, it is part of our strategy to ensure that key positions are filled by talent that gets sufficient time to understand our complex business and market. Viktoria has proven to be a quick learner across the board and we are very happy to see her excel in this new position. We would also like to thank Johan Edin for his diligent work at the company, particularly during the IPO where he played a crucial role,” says Frank Schuil, CEO and co-founder of Safello. 

“It will be exciting to lead Safello’s financial team forward. I’m happy for the trust and look forward to new challenges”, says Viktoria Berglund Blohmé. 

For more information, please contact
Johan Edin, CFO, ir@safello.com

Certified Adviser
Amudova AB is Safello’s certified adviser. Phone +46 8 546 017 58. E-mail: info@amudova.se

Safello is Sweden’s largest cryptocurrency brokerage with over 300,000 users. The company is empowering financial independence by making crypto accessible to everyone. Safello offers a secure way to buy, sell and store crypto in seamless transactions at industry-leading speeds. Operating in Sweden, Safello has been registered as a financial institution with Finansinspektionen (Swedish Financial Supervisory Authority) since 2013 and is listed at Nasdaq First North Growth Market since 2021. For more information visit www.safello.com.