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Safello Strengthens Board and Management Teams With Key Appointments Ahead of Upcoming IPO

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Stockholm, 15 March 2021 | Safello, Sweden's leading broker for cryptocurrencies, is pleased to announce the appointment of Christina Ploom, Johan Lorenzen and Knut Pedersen to its Board of Directors. In addition, Safello has recruited Johan Edin as Chief Financial Officer (CFO). These key appointments mark an important milestone in further strengthening the company ahead of its planned IPO, which is expected to take place during the second quarter of 2021.

Christina Ploom (born 1973) joins the board with decades of experience from the financial industry after working with regulation, supervision and practical application. Christina has been head of Market Surveillance and COO at Spotlight Stock Market, led the Market Surveillance department at Sweden’s Financial Supervisory Authority, Finansinspektionen, and has held several leading positions within Nasdaq. She is currently CEO of Amudova AB and serves as a member of the Disciplinary Committee for Spotlight Stock Market.

Johan Lorenzen (born 1979) is a serial entrepreneur, fintech executive, angel investor and venture capitalist. He is the former CEO of the Finnish startup Holvi, which was acquired by the global banking group BBVA in 2016. Johan has over a decade’s experience of both founding and investing in high-growth internet companies. He joined Holvi from the venture capital firm Sunstone, now Heartcore. Prior to that, he also worked on both the technology and infrastructure sides of traditional banking. Currently, Johan is investing in fintech startups and is advising boards and organizations.

Knut Pedersen (born 1968) brings with him over 25 years of in-depth knowledge and expertise in the financial industry. He has previously served as President and CEO of Catella AB, a role in which he successfully developed the Swedish asset manager into a pan-European finance group within real estate and alternative investments. Prior to that, Knut was Managing Partner at ABG Sundal Collier AB and has previously worked at international investment banks in the United States, Germany and Sweden.

The three new appointments expand the current Board of Directors of Safello Group AB which also includes; chairman Jacob Jacobsson, CEO Frank Schuil and Sepehr Alavi. The company's co-founder Joakim Johansson has thus decided to leave his board seat to enable increased diversity and strengthen competence in the group composition.

Safello's newly appointed CFO, Johan Edin (born 1978), has over 12 years of investment banking experience from DNB Bank, Arctic Securities, Citigroup, and Goldman Sachs. In addition, Johan has an entrepreneurial background in the hospitality industry and hands-on CFO experience within the renewable energy sector.

– It is with great pleasure that we welcome these industry veterans to Safello. I am convinced that their combined expertise will further strengthen Safello’s position and have a significant impact on our next development phase, says Frank Schuil, CEO of Safello.


For more information, please contact:
Frank Schuil, co-founder and CEO of Safello, press@safello.com

Safello is an online cryptocurrency brokerage. Regulated as a financial institution with Finansinspektionen (Swedish FSA), Safello offers a secure way to buy and sell crypto, in seamless transactions at industry-leading speeds. Partners integrate Safello’s brokerage solution to their web and mobile applications. In 2015, Safello made international headlines, following a proof-of-concept partnership with Barclays, making it the world’s first crypto player to partner up with a major bank to explore cryptocurrencies. Operational since 2013 in Sweden, Safello is driving crypto adoption for users, with a safe, efficient and user-friendly platform.


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