Sean John shows Saga Furs in New York

In a runway show with the theme ”The Story of a King,” music and fashion mogul Sean ”Puffy” Combs celebrated the 10th anniversary of his Sean John line with lots of Saga Fur®.

Sean John put on a truly royal show in a mix of classic elegance and upmarket casual garb to tempt the modern gentleman when autumn comes around. The February 8 display at the posh Cipriani Club marked the first time the label has shown at New York Fashion Week in five years, and will be the launching pad for Sean John’s soon-to-be international ventures.

FUR IN COLOURS AND NATURAL HUES WAS THE CENTREPIECE

Sean John featured a black sheared mink coat, a grey mink sweater, quite a bit of mink and fox trims and a knitted black mink sweater, all in Saga Furs®.

Saga Furs was an obvious choice for the house, as the label offers the finest raw materials available, expertise in turning a vision into reality through innovation, as well as an unflawed reputation for top-standard ethics and supporting its partners.

”We’re excited about working with Sean John and look forward to extending this partnership into the future,” says Saga Furs CEO Jan Erik Carlson. ”As we’ve done in the past, we supported the designer and the celebrity before, during and after the show with input from our entire organization. ”

SEAN JOHN RECOGNIZES THE IMPORTANCE OF THE SAGA GROUP'S REPUTATION

Saga Furs provided support from early design stages, through the phase of production and all the way to the show, but an important element was also assisting with media relations.

The Saga Group’s corporate social responsibility (CSR) policy and its farm certification program that goes beyond European legislation were value-added elements of the partnership.

For creative ideas and innovation, Sean John discovered why Saga Furs is the designer’s choice. Saga Design Centre has devoted the past 20 years to developing the modern interpretation of fur as a raw material.

THE MATCH BETWEEN SAGA FURS AND SEAN JOHN BEGAN AT FUR VISION

”Designers are clearly inspired at Fur Vision and feel the flow of creativity, but we do much more,” says Saga Furs’ director of international activities Charles Ross. ”We help designers resource their production, introduce them to top retailers that only use Saga labels. And what is very important, we support the designer after the show.”

Saga Furs is the marketing organization responsible for promoting the SAGA FURS® brand and all other PR activities around the world. SAGA FURS® are sold exclusively through Finnish Fur Sales in cooperation with Oslo Fur Auctions.

Saga Furs® been the most exclusive brand in fur for more than 50 years.