Salford Systems Demonstrates How A Company’s Complexity Is Transformed Into Competitive Advantage
SAN DIEGO, Aug. 18, 2011 – Salford Systems CEO Dan Steinberg and Salford product user Felipe Fernandez will share with KDD 2011 attendees how broad scale predictive modeling and marketing optimization can be used to improve retail sales. The presentation will be included in the conference’s inaugural Industrial Practice Expo on Tuesday, Aug. 23. Fernandez and Steinberg will leverage advanced data mining techniques, and automation of prediction and optimization in a real-world example of challenges faced in the retail industry. In this modern approach to predictive modeling, Salford’s