Data Mining Used For Broad Scale Predictive Modeling And Optimization For Marketing And Retail Sales
NEW YORK — Felipe Fernandez, Interefe Founder and Partner, is scheduled to speak at the Predictive Analytics World, New York, where he will share how he has used Salford Systems’ data mining software to predict the sales correlated with marketing and promotional campaigns. The speaking session will take place on Wednesday, Oct. 19, 2011, at 2 p.m. This case study will show how we created an automated, high-speed prediction/optimization system by leveraging data mining. The system predicts retail sales on a product–by–product basis throughout a network of retail stores and is used for