Helsingin Sanomat measures the reading of the printed newspaper in real time
Helsingin Sanomat will soon become the first newspaper in the world to start offering its customers nearly real-time information on the reach and appeal of advertising in the printed newspaper. The measuring process will be tested during the summer with the first pilot customers, and in the autumn, the service will be offered to all customers. The number of readers per page will be measured daily by studying the behaviour of the 7,000 registered readers of the digital edition of Helsingin Sanomat. The reader statistics for the digital edition indicate how much time each reader spends on
